Maruti Suzuki's First EV Set for NEXA Channel Debut

By siliconindia  |  Tuesday, 26 March 2024, 11:32:05 AM IST

Maruti Suzuki's First EV Set for NEXA Channel Debut
Maruti Suzuki, a dominant force in India's automotive market, is gearing up to make its mark in the electric vehicle (EV) arena with the introduction of its first electric SUV, the eVX, slated for release in 2025. According to a report, the eVX will be rolled out through NEXA, Maruti Suzuki's premium and luxury outlet.
The EV is set to be powered by a formidable 60kWh battery pack, promising an impressive range of up to 550 km on a single charge. Designed by Suzuki Motor Corporation in Japan, Maruti Suzuki aims to position the eVX as a made-in-India product, targeting export markets in Europe and Japan.
Shashank Srivastava, Senior Executive Officer of Marketing and Sales at Maruti Suzuki India, confirmed that the electric SUV's launch would be spearheaded by NEXA, emphasizing the brand's commitment to entering the EV segment with a premium offering.
While Maruti Suzuki already commands a substantial 65% market share in the non-SUV segment in India, the company is strategically expanding its footprint in the SUV category. With aspirations to capture 50% of the SUV market share, currently standing at around 22%, Maruti Suzuki aims to leverage recent successful SUV launches like the Jimny, Fronx, Brezza, and Grand Vitara.
Srivastava highlighted the rapid growth of the SUV segment, noting its status as the fastest-growing segment in the Indian automotive market. Despite this surge, Maruti Suzuki remains focused on maintaining its stronghold in other vehicle segments while consolidating its position in the SUV market.
NEXA, established in 2015 as Maruti Suzuki's premium channel, has become home to the company's higher-priced models. Boasting a customer base exceeding 1 million and a presence in 200 towns and cities across India, NEXA plays a pivotal role in Maruti Suzuki's strategy to cater to the discerning needs of the premium automotive segment.
As Maruti Suzuki sets its sights on electrification, the launch of the eVX through NEXA signifies the company's commitment to innovation, sustainability, and capturing new market segments in the evolving automotive landscape.

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