Leverage Your Business With These 5 Marketing Tactics


BANGALORE: India is the fastest growing market in the world, whether it’s the e-commerce sector or the tech-services.

The year 2014 has been quite interesting in marketing trends. The changes in the popularity of some of the widest-known social marketing platforms have made a drastic change in the idea of online marketing as a whole.

Even small business sectors are not left behind; in fact, it's the most rapidly growing in the current scenario of strengthening markets. Here are the four marketing trends that will govern the future of your business.

1. Emerging Market Growth (EMG)

Emerging marketsGlobally, the EMG has been disappointing due to various reasons namely; HSBC notes inflation remains high in some countries. But, stock markets in India, Indonesia, Mexico, Turkey and Brazil could benefit from deep-seated structural changes.

Indian stock markets are always unpredictable and volatile and according to the predictions made in 2014 the situation will worsen in future.

People aren't focusing as much on paying for advertising through traditional Google Ad Words, or any pay-per-click marketing avenues, in general. Instead, the masses have been focused on the major increases in sites like Pinterest, Facebook and YouTube.

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