Launching a Apparel Brand Now A Costly Affair On e-Com Portals

BANGALORE: In this e-commerce era from households to apparels each and everything a bought online. The recent e-cattle service is a true example for how things have changed over the years in the nation. Most of the retailers are opting for an online portal to do their business in order to avoid the real estate expenses as well as to popularize their products. But in reality an online apparel business cost almost as much as a brick-and –motor store in an exclusive showroom, reports Economic Times.

The recent scenario has changed the equation of online marketing. With the easy on go apps supported in smartphones help the more online business to pull in the crowd. Likewise, the lack of time for a direct purchase also does favor for the growth of online business sector. Almost every fashion brand which enters in to the business is asked to a pay 30-40 percent commission as well as a minimum of 15-10 percent discount.

This cost as much as they would have paid for having a retail store which includes rent, staffing and maintenance. But the big fashion Brands are not asked to pay more than 10-20 percent commissions since those brands give well reputation for the portal as well.

Manish Mandhana, the managing director of Mandhana industries which promotes Salman Khan’s Being Human brand stated that, "When you're working with these established players like Flipkart, Snapdeal or Amazon, they have their own cost of operations. They need their margins”.

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