India to Launch First Of Its Kind Website for Export Marketing

BENGALURU: Export business now can happen over e-commerce.

To reach out to overseas vendors and clients, an online portal is all set to be the first business-to-business international e-commerce platform. The website will serve a market platform to the country's manufacturers and exporters.

An official associated with the projects said, “This is a very ambitious project which will add brand equity and no other country has such a portal. This has been in the works for quite some time now.”

Similar to Alibaba.com, the website will serve as a global wholesale trade platform to both traders and buyers. The same website will offer sales services in other countries.

The aim is to put in touch all exporters in touch with the foreign market and thereby encourage the Central Government initiatives like 'Make in India' and 'Skill India'.

The website will also guarantee timely shopping and quality standards of products, like Alibaba.com.

India Brand Equity Foundation (IBEF) is building the website and maintaining all transactions associated with it. IBEF is a trust set up by the commerce department. IBEF is in plan to launch the website with at least 1lac sellers and also boost it up to 5lacs everytime.

An officer comments, "This is designed keeping Indian players in mind and that any importer should have access to us." 

"Though we are still working on the modalities such as payment mechanism and insurance, the overall sentiment for the project from all departments concerned, is positive," the official added.

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