Ideas That Can Change The Indian Ad Business

The scam-less advertising

In 2013, there have been high profile exits of some of the top people of top agencies and companies. Their fall down ensures of less or no scams this year and later. Some of these scam ads are tailor-made for awards itself, with no resemblance to reality. Tata Chemicals withdrew their award-winning radio spots after discovering the non-genuine entries. Leo Burnett, an ad agency lost the Tata Salt Campaign after a clash on scam issues. Recently exiting of senior professionals at Ford India and JWT India was seen. It occurred as a result of scam ad campaign of Ford Figo, created by the agency JWT India.

The 10+2 happiness for print and web

Some get the trouble while for some it’s happy times riding the gains. While the TV inventory slides down, print media and the websites will make merry. Advertisers have to and will maintain its spending on print media and websites. In some cases, they will even increase the spending on print and websites to make their ads available. This point, newspapers, magazines and websites get a much-needed boost.  And advertisers have to spend more money if they want their ads on the famous and the expensive print platform.

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