Do You Know The Full Names of These Famous Companies?

BANGALORE: “What’s in a name?” asked William Shakespeare. That was ages ago.  Just think—what will happen if KFC changed its name to something else today? It certainly will have an adverse effect on the business of the company. That’s the power of a name.

Now, how long or short a name should be? Marriane Bickle, a Forbes columnist said, “Think about the speed in which you drive past a business, click through a webpage, or walk down a street. Customers need to be able to read your company sign in a matter of seconds (not minutes). Long names may look pretty on the marquee but they are difficult to remember.” This is the reason some of the most successful companies of our time use abbreviations in place of their full names. But, for curiosity’s sake let’s take a look at the full names of a few well known companies.

IBM

This technology and consulting giant was founded in 1911 and was known as Computing Tabulating Recording Company. Sounds boring, right?  Even the founder realized the unfitness of the name and renamed the company to suit its growing business. Computing Tabulating Recording Company (CTR) was renamed International Business Machines or IBM in 1924.

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