11 Mascots that's in Every Indian's Heart

BENGALURU: Using mascots, brands often has an edge in the market race. The ‘zoo zoo’ pops up in our minds as soon as we hear about Vodafone. More often, mascots occupy a soft corner in our hearts making us embrace them more than the brand itself. Say hello to some of India’s most loved mascots, a few would take you through a walk down the memory lane.

Lijjat Papad Rabbit

When the Lijjat Pappad ad aired for the first time in 1980, it was the first Indian ad to feature a muppet. The rabbit’s peculiar voice is still etched in the minds of the 1980s generation and reminds us of the humble nostalgic life back then. The success of the ad runs parallel with that of its brand, founded in 1959 by seven women with a loan of 80 rupees, Lijjat has an annual turnover of around 6.50 billion.

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