10 Biggest Business Rivalries Ever

Bangalore: Since power and success came into existence, rivalries have also become an inseparable part of power and success. In ancient times there were rivalries amongst kings and warriors and the History has few of the grates scars that dine great rivalries.

Still today nothing much has changed, only the Kings and warriors have been replaced by few of the big corporate honchos. Competition between two companies can lead to various innovations and help them in expanding their product range. The competition gets higher when two brands have a fight over a same price, same products and with similar strategies. Customers are the ones who will benefited through the business rival.

“CNN Money” has listed out 15 of those Business rival brands in the world.

1. Nike vs Reebok:

Did you know that the battle between Nike and Reebok has been there from past three decades? These were the two brands who initiated celebrity athlete culture that has continued even today.The first rival started when Reebok was making aerobic shoes for women and on the other hand Nike was concentrating on male customers. Reebok overtook Nike in 1987, as the brand had to struggle hard to catch up in the following years.

Later, Nike went on to call Michael Jordan, Andre Agassi, Pete Sampras, and Tiger Woods as their brand ambassadors. Reebok responded to it in a short span of time by signing Shaquille O'Neal, who once came to the lime light by wearing a Nike jacket which had later disappointed Nike executives.

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