August - 2009 issue > Cover Story

By Aritra Bhattacharya

Atul Bhatia is busy modelling nSys the McDonald way. This is not only in terms of the scale and reach of the latter, but also in the core business idea- Productization.

“Mc Donald’s productised burgers, and we, at nSys, are in the business of productising Verification,” says Bhatia, the CEO of the company that leverages the “world’s largest portfolio of Verification IPs” it has developed, to provide products and services to accelerate designs of its customers developing ASICs or SoC.

“Since our inception in 2001, we have been dedicatedly focussed on Verification IPs,” he said, adding that today, nSys is the only company (http://www.nsysinc.com) that is wholly focussed on Verification. There are other players who provide Verification IPs, but they also have other interests. The specialization helps deliver value to customers and also deliver solutions early, claims the CEO. For instance, nSys recently showcased the Verification IP for PCIe 3.0, which is currently at preliminary revision 0.5, at the PCI-SIG DevCon 2009, held in Santa Clara. Incidentally, it was one among only a couple of companies to showcase the solution, and have already seized their first order for the same.



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