June - 2008 issue > CEO Spot Light

By Bobby Singh

CellSpin is a mobile application for capturing images, audio, video, and text and enabling users to publish and share the same on the internet sites like MySpace, Facebook, Google Blogger, Microsoft Live Space, Live Journal,YouTube, Flickr, Picasa and eBay in one Click.Founded in 2006, the company is headquartered in San Jose, CA.

As the wireless and Smart Phone market is undergoing major changes, the market has started targeting younger folks who have a fantasy for the hottest devices and unlimited data plans. In three years from now, I believe that the Smart Phone market will be about 20 percent of the overall mobile market.

Hence to keep these markets hooked, companies are increasingly adapting the offdeck strategy by working for companies with innovative products and good value proposition. Interestingly, wireless service providers are opening up and are willing to work with young companies and the business cycle has reduced from 18 months to 12 months.
There are real signs now that the mobile advertising market will exhibit its true potential in near future. I believe, today the mobile advertising is where Internet advertising was in 1998. Thus, companies that figure out creative ways to use it and monetize their offerings will leapfrog the competition and there will be some real winners in this space.

4G / LTE /WiMax will all happen but are still at least two years away and the wireless service providers are upgrading their networks. There will still be six to eight OS mobile application companies that will have to offer the required support for the next five years. Windows, OS x, Linux, Symbian, Blackberry, Android, LiMo OS, and Palm OS may die out, but then there will be a couple of newer versions of Android, Linux, and Limo.

The author is CEO and President at Cellspin

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