Battery Ventures has been investing in technology driven companies for more than 25 years and manages over $4 billion in funding. Headquartered in Waltham, MA, some of their prominent investments include Akamai, Infoseek, Nextel and Vastera to name a few.
SAAS and Internet Show Promise :
Battery Ventures is a big believer in the rapid acceleration of growth in SaaS. SaaS has definitely been ahead of the curve. The idea has been around marketing technologies for a while and now there are more than a dozen technologies that help the digital marketer take advantage of the shift from online to offline marketing. Battery has potential IPO candidates such as Markedo and Neolane to name a few.
The other area that shows promise for investing is flash datacenters. The firm has had good success in funding companies such as Nutanix in this sector. The other major trend is the Internet. From a consumer perspective Internet continues to capture more mindshare and economic activity. Battery also considers next generation models as high potential success stories, some of the examples being Glassdoor and Wayfair.com. An undisclosed company funded by Battery in Boston has already amassed over half a million in revenue.
Technological trends driving the market:
Battery Ventures believes the biggest drivers are currently mobile. Mobile is accelerating the internet adoption curve both in the developed and developing countries. The capital is currently helping out Continuity, a Big-Data stealth mode start-up; Platfora, a Business Intelligence and Analytics platform provider. The two startups are taking advantage of a new software framework called ‘Hadoop’ that supports data-intensive distributed applications under a free license.