Based in Cupertino, CA, WittyParrot is a cloud based SaaS Company focused on enabling effective and consistent communication and content collaboration with insightful analytics among Sales, Marketing and Customer Support functions. Founded in 2012, the company has received funding of $1 million.

The major hot trends in technology space today are Mobile, Cloud, Data Science, Security and Internet of things.

Mobile: Clearly smartphones and innovations in mobile and wireless communication technologies are driving the near future. According to IDC mobile data is expected to grow 6.3 fold between 2013 and 2018. There were an estimated 1.9 billion smartphone subscriptions in 2013 and by 2019, Ericsson believes this would be 5.6 billion!

I am very much focused on B2B market since businesses are the primary customers for WittyParrot product platform. We see significant shift towards adopting mobile/ tablets as the primary device for work, especially field employees. Though it sounds simple and easy, this shift involves monumental effort for enterprises to enable legacy infrastructure on mobile platforms.

Cloud: Coupled with this shift, is the cloud enabled platforms. Today enterprises are spending anywhere between 5 to 15 percent of revenue towards IT expenditure, which is HUGE! Most of the spend goes to just maintaining the legacy systems, infrastructure and people to support and "keep the lights on" or "run the company (RTC)". Ironically, the utilization of enterprise infrastructure is probably between 5 to 25 percent and the rest is idle or wasted. Now-a-days CIOs at large enterprise embracing cloud, which is a very positive sign for SaaS based product companies. SaaS offerings delivers on scale of economies by not only reducing the total cost of ownership but also ensuring higher levels of service, reliability, uptime, etc. In addition, it is an opportunity for large enterprises to get out of antique, legacy infrastructure as well as extract the tribal knowledge from retiring baby boomers that help to sustain the enterprise knowledge.

We, at WittyParrot, see a huge opportunity for SaaS and cloud-based product platforms to flourish. In fact, our focus and motto is to help enterprises from discoing the knowledge from unstructured content all the way to delivery the relevant content to knowledge workers, salespeople, support reps, etc.

Data Science: According to experts, the volume of data production in 2020 will be 44 times greater than it was in 2009. Interestingly, according to CSC, one-third of the produced will live in or pass through the cloud! This dramatic rise of unstructured data can reveal huge patterns and insights when you connect data dots. Our focus at WittyParrot is to power the platform with data science that help enterprise to visualize the insights and help them in driving sales as well as providing outstanding customer service.

Security: With so much of data in the cloud, in transit or at rest, opens up a big challenge of protecting it from wrong hands. Especially the mobile and cloud based security is paramount for consumers as well as enterprises.

Internet of Things: Imagine when wearable devices, home appliances, etc. wirelessly connect and talk to each other! It opens up a new world of imagination. Gartner estimates connected devices surge from 2.5 billion in 2009 to 30 billion in 2020. This invariably adds to data growth in the cloud. If you notice above trends, they all are inter-connected and complement each other to drive growth and innovation.

Open Source, Cloud Computing and Globalization

Open Source, Cloud Computing and Globalization together make it seem like it should take less time, cost and resources to build a solid company. Entrepreneurs are under tremendous pressure to get a lot done with limited resources. In reality, the rules of the game have not fundamentally changed. It takes time, effort, energy, ecosystem etc. to build a company that lasts. The benefits derived from lower costs of development are washed away from higher costs of rising as a signal in the midst of all the noise.

The friction to create a working product is reduced significantly but the market friction is at an all-time high as buyers have a LOT of options to consider from across the world. Attracting a solid team that will adapt to the market needs while continuing to innovate with limited budgets is an ongoing challenge to sustain and scale their ventures.

(As told to Sagaya Christuraj)