November - 2008 issue > Spotlight: Enterprise Software

By si Team

Ambrado has stepped into the integrated multimedia solutions market with many industry firsts. This HD multimedia systems solution supplier has developed the world's first, fully programmable, broadcast quality, High Definition (HD) video compression and image processing engine that provides 15x the raw processing power compared to any solution available in the market."Our competitive advantage is in using this processing power intelligently to deliver custom hardware for specific applications and in providing a dynamic software platform that can adjust to future standards, advanced coding functions, resolutions etc." says Pawan Jaggi, President and CEO Ambrado. The Texas based firm with offices in Japan and India is already making a mark in the multibillion dollar market for broadcast quality products by having multiple customers and revenue. Ambrado’s patented programmable platform is unique because it provides customers the ability to adapt to the churning standards in the future without losing their current investment.

For a better foothold on the bourgeoning HD market Ambrado has initially targeted the Tier I Japanese OEM for supply of imager and codec solutions. Amidst tough competition the company expects to have a good hold on customers for its channel platforms. Moreover, the company is already expanding its product portfolio by designing technologies for multiple market segments. Through its expanding and competitive product line, Ambrado is a shining star in the multimedia arena.

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