THE HISTORY OF civilizations is intricately linked to rivers. Egyptian settlements near the river Nile, Mesopotamians near the Tigris and the Euphrates rivers, and the Indus Valley civilization along the rivers Saraswati and Sindhu, are examples of how access to water has been central to the history of human settlement and development. In the beginning, human settlements were shaped by the course of rivers. As civilization and technology developed, people began to shape the course of these rivers instead, in accordance with their needs. With the invention of irrigation systems, water, the essence of life, was made easily accessible. In many parts of the world access to water continues to have a profound impact on the quality of living.

In the information age, digital content is the essence of living. People now understand the necessity of access to information in their everyday living. With their computers, cell phones and PDAs, people can access today’s digital rivers from anywhere in the world. Wireless technology will further liberate people from the fixed locations of wired devices. It will allow people access to these digital rivers from anywhere and anytime.

For those keen to reap the benefits of opportunities in the wireless world, I suggest they seek a view of the future from the perspectives of the inhabitants of this world: the end users. The future appears quite different when seen through the eyes of everyday people.
The design of computers, phones, handheld devices, and browsers for the Internet will change as a new set of hardware and software features emerge to support the lifestyle needs of the evolving digital civilization. Wireless will unfold new scenarios of use that are bound to impact a wide variety of products of everyday use.

We have worked with global technology companies to gain a deeper understanding of everyday people's needs which is then used for new product development. Past research in a variety of contexts such as work, home, play, shopping, and traveling, and amongst home users, business users and network administrators has told us of people’s need to make digital content accessible anytime and anywhere. Yet people also want the option of cutting off the digital stream at will. People are demanding control over accessibility, and are now ready to explore newer ways of integrating digital technology into their everyday lives. For example, teenagers have quickly adapted to IM as a medium of communication where they can "have meaningless conversations that mean so much," for hours, (a quote from a participant in a recent research study conducted).

I attribute the failure of some brilliant concepts such as the Newton and Audry to the promoters' inability to create a shared context for their ideas in the imaginations of their target customers.
There is a dire need for technology companies to drive product development by thinking about the user experience first. If wireless is to permeate the lives of people quickly and meaningfully, companies promoting new hardware and software for wireless applications must be able to articulate to their target user how technology will change their everyday experiences. Capable companies will lead the market through a series of innovations if they are able to articulate to their customers the larger dream experience.

The context for wireless technology applications is different from the context for some of the innovative products of the past. The industry leaders are now trying to develop applications based on shared standards.

I anticipate that a collaborative approach will lead to a more convincing articulation of life with wireless, eventually resulting in the development of a new set of products of everyday use. Just as a focus on the home office resulted in a wave of innovations for the home, a focus on wireless-enabled living is likely to revitalize the industry with innovative products that will change the way people live.

The process of developing new ideas for the future wireless world should include everyday people at the front end of the development process, dreaming about future scenarios of use. Companies can anticipate which products and features are more likely to be meaningful and therefore more successful in the marketplace by accessing the future scenarios in the imaginations of everyday people.

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