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September - 2014 - issue > CEO Viewpoint
Consolidations of Companies are Paving the Ascendancy for New Frontiers
Madhan Kanagavel
CEO- CodeLathe
Monday, September 1, 2014
Founded in 2008, CodeLathe is the provider of Tonido FileCloud, an on-premises Enterprise File Sharing and Syncronize software for businesses. Headquartered at Austin, TX, the company also supplies OEM branded software solutions for routers, network storage devices and other embedded solutions.

There is no denying the fact that Personal Cloud is witnessing a commendable proliferation of itself, which is reshaping the paradigm of Mobile landscape altogether. It has subjected eminent players, and the emerging leaders, striving in this domain, with plenty of opportunities and challenges that would eventually result in new generation of platforms and applications.

In personal cloud market, for sustenance, companies are required to build applications with enhanced compatibility, to outreach every, different mobile devices including PCs. This will be the prerequisite for delivering ubiquitous applications, promising a renowned and robust user experience on all platforms, today and in imminent future. Another trend garnering attention of numerous entrepreneurs is 'Internet of Things', whose unprecedented growth is laying the foundation for the development of even more unique applications and technologies that will rewrite the book on Mobile applications and technology in the impending years.

Predominance of Consolidations
In our current business world, competition has surged to a whole new horizon. Enterprises and corporate leaders are confronting this challenge by deriving benefits from new innovative tools and trends, and subsequently fostering their approach with the changing needs of the industrial landscape. The technical and mobile industry, in response, are expediting consolidations in numerous areas, which has resulted the ascent of few dominant players, thus emanating resistance to forthcoming entrants and platforms. The presence of monoploy in the tech market can cause cementing of various controlled platforms rather than open platforms, which over the long term will reduce the overall choices for other participants in contention. These consolidations of companies are paving the ascendancy for new frontiers in motion such as Home Automation, which again will embark through such consolidation in a cycle successively.

The latest market scenario is proving itself to be against the favor of new companies and services. The advent of crowd funding and minimal need for bootstrap funding is another trend that has made traditional sources of funding obsolete, hence limiting the economies of start up's to innovate on potential ideas. This ramification will roll out rapid iteration in the market, which will make emerging companies to collapse within a year.

The Real Challenge
Opportunities and challenges go hand in hand. As there are new areas and opportunities stirring in the industry, there are challenges obstructing the path of the entrepreneurs as well. One of the eminent challenge entrepreneurs are countering today is to form an authentic business model surrounding their applications and service. (As told to Arun Kant)

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