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April - 2015 - issue > Top 5 Most Promising Demand Generation Companies

Beyond Codes: Meet the Pioneers of Demand Generation Domain

Rashmisree Deb
Thursday, April 9, 2015
Rashmisree Deb
A company that goes against the philosophy of being jack of all, master of none, is a California based Demand Generation Company. The brainchild of Gaurav Kumar - an Entrepreneur with years of rich industry experience - was ignited as a home office in his garage and today it is a global leader in the industry. The company has climbed the success ladder embracing many leading IT/Product and BPO companies with its cozy arms. "We've really advanced in our execution of best practices, processes and use of technology for Demand Generation. We are completely aligned with our customer's needs. We understand that our growth is directly proportional to the growth our clients," affirms Gaurav Kumar, CEO, Beyond Codes.


With 'Call Smart Model', 'Extensive Training & Quality Focused Approach' and 'People - Process - Technology' as its three strong pillars, Beyond Codes has successfully imprinted a place in Customer's Heart and Mind. Call Smart model is a highly scientific, research-based model that focuses on connecting with only the right people to get a better ROI. The right blend of People, defined Process and Technology - to incentivize intelligent calls than to maximize cold calls has helped the company to become a horse of a different color. "From identifying the Whales for clients to actually mapping and hunting them, we are involved at every stage," says Gaurav. In partnership with World Renowned Author - Barbara Weaver Smith, Gaurav is writing a book about Whale Hunting for "Named Accounts"

Battles Won Over

Enterprises always face the challenges of identifying & reaching out to the Decision Makers and Influencers; analyzing research trends of serious IT buyer, org charts & competition mapping, comprehensive insight into active technology projects/RFP. To help its clients win such battles, Beyond Codes understood the business dynamics and cropped up with its uniquely tailored services and Call Smart approach. Developing high-quality relationship with the buy-side market-including CXOs, Vice Presidents, Directors, at Fortune 5000 companies has brought a sigh of relief for its clients. Further, to carve a niche for itself in the space, the company has successfully mapped all the right offices like CIO/CFO/CMO/CRCO/COO and more. "We are the only Global Vendors to comply and have a Global Data Protection Policy and follow Can Span laws. Our flexible Outcome Based and Buddy Model helps the clients pick the right engagement model for them," he adds.

The company believes that Customer is the Kingpin of the market and client focus is at the heart of everything it does. "Our endeavor is to ensure that every meeting is better than the last, every month is better than the last, every engagement is better than the last, and in fact, every single day is better than the last. We talk to our customers every week to be on top if all engagements and explore growth potentials," he adds. Thus, the company moves beyond the traditional vendor-customer relationship to work with its clients on Vendor as Partner philosophy to produce performance breakthroughs.With strong footprints in North America, Europe, LATAM and ANZ, Beyond Codes is looking forward to expand its base in, Asia Pac, Middle East and India as well.

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