point
April-2015 issue
Cover Story
Author: Susila Govindaraj
The dream castles of nearly all emerging technologies are built on the cornerstone of Semiconductors. more>>

In My Opinion

By Gaurav Sharma, Research Manager, Enterprise Computing, IDC India
International Data Corporation (IDC) is the global provider of market intelligence, advisory services and events for the IT,... more>>

Most Promising Marketing Companies - 2015

si Team
"Make the customer, the hero of your story," so quotes Ann Handley, Chief Content Officer of MarketingProfs.This is not only a... more>>

Top 10 Most Promising Market Research Companies

Kavitha G.
In short, the level of service customization required for market research is very high. But, not many market research companies... more>>
Susila Govindaraj
Tragically, most Indian organizations fail to grasp that market research empowers them with organic and inorganic growth... more>>
Kanak Prabha
With new routes of information procurement emerging, market research and analytics industry have undergone an astonishing... more>>
Susila Govindaraj
It is no secret that the RoI of any firm can be radically magnified by converging market research intelligence with their... more>>
Kanak Prabha
In today's competitive environment, market research companies operate with a sole mission of helping clients stay ahead in the... more>>

Top 5 Most Promising PR Agencies

Susila Govindaraj
PR industry has traditionally been synonymous with pushing stories into print and TV and tracking it to show clients how much... more>>
Susila Govindaraj
In today's global village, countless technology companies operating from Noida's and Coimbatore's of India can boast of... more>>
Susila Govindaraj
When e-Commerce was at its nascence in India, Snapdeal.com had twofold challenge of brand building and igniting confidence... more>>

Top 20 Most Promising Digital Media Marketing Companies

Kanak Prabha
It is claimed that the Indian real estate sector is one of the most globally recognized sectors and is slated to grow at 30... more>>
Brinda Das
The comprehensive reach of technology has turned the world today into a global village. more>>
Susila Govindaraj
With an unprecedented digital upswing, organizations nowadays are reserving up to 20 percent of marketing budget for digital... more>>
Kanak Prabha
The prefix: www (World Wide Web) developed by Sir Tim Berners-Lee in 1989, has intruded into every aspect of our lives today... more>>
Brinda Das
In the contemporary digital era, where brands compete to announce their presence in the virtual world, savvy marketing often... more>>
Anamika Sahu
Since the evolution of digital in the early 90s, it has taken the entire marketing and advertising industry by storm. more>>
Susila Govindaraj
Indian digital marketing industry is philandering and experimenting with most of companies lacking proper trained resources. more>>
Rashmisree Deb
Online branding has become a crucial component of the business process that cannot be turned a blind eye. more>>
Kavitha G.
"New marketing is about relationships, not the medium," so said Ben Grossman, Founder & Chief Strategist of BiGMarK. more>>
Brinda Das
The world of communications and branding has undergone a sea change in the last decade with digital marketing eclipsing its... more>>
Kavitha G.
There are age old ad agencies masquerading as digital agencies. more>>
Kanak Prabha
"When you're finished changing, you're finished." These words by Benjamin Franklin may not have made any sense few decades ago... more>>
Kanak Prabha
"You can achieve anything you want in life if you have the courage to dream it, the intelligence to make a realistic plan, and... more>>
Rashmisree Deb - Assitant Editor, siliconindia
Siddharth Samel, Director & Chief Marketing Strategist of Web Research Services, always believed that internet technology can... more>>
Rashmisree Deb
Establishing online presence by driving web traffic through organic search results is indeed a business-must task today. more>>
Susila Govindaraj
Biz Stone, the co-founder of Twitter, refers creativity as a renewable resource. more>>

Top 10 Most Promising Social Media Marketing companies

Rashmisree Deb
Considered as the heart of social media industry, analytics has become a potent instrument to understand the attitude and... more>>
Susila Govindaraj
When Incognito Worldwide took over the management of the Childswork and Red Ribbon Resources pay per click accounts, the first... more>>
Kanak Prabha
Today, when the days of yellow pages are far behind us, if someone is searching for listing of businesses within a specific... more>>
Susila Govindaraj
It is absolutely crucial for a brand's senior management personnel to be aware of the fact that any marketing activity is about... more>>

Top 5 Most Promising Demand Generation Companies

Rashmisree Deb
A company that goes against the philosophy of being jack of all, master of none, is a California based Demand Generation Company. more>>
Kavitha G.
Driven by unique marketing models coupled with structured sales methodologies, demand generation has become one of the favorite... more>>
Kanak Prabha
One of the key important objectives of any B2B marketing department to run a fruitful business is to have a strategy that... more>>

Top 5 Most Promising Creative Agencies

Rashmisree Deb
Rohit Lamba, a seasoned veteran in the marketing realm, always believed that there is neither any ironclad formula to weave... more>>

Top 5 Most Promising Advertising Agencies

Rashmisree Deb - Assitant Editor, siliconindia
In recent times, the advertising industry has undergone a paradigm shift, leveraging brand-new pathways to ease the deadlock... more>>

CIO Insights

Ms. Maninder Kartik, CIO
Established in 19 July 1960 as Kelvinator India Ltd., Whirlpool of India Ltd is a leading manufacturer of home appliances more>>

CXO View Point

By Nidhi Markanday, Head - CDIT, Intex Technologies
Intex Technologies is a smartphone manufacturer based out of New Delhi. Founded in 1996, the company has a portfolio of more... more>>
By Arvind Mehrotra, President & Global Business Head, Infrastructure Management Services, NIIT Techn
NIIT Technologies (BSE: 532541) is a Noida based IT organization offering services in application development and maintenance. more>>
By Harkirat Singh, Managing Director, Woodland
Founded in 1992, Woodland is a global adventure wear brand offering footwear, clothing and fashion accessories. more>>

CEO View point

By PeyushBansal, CEO and Founder, Lenskart.com
An online portal for Indian eyewear, the New Delhi based Lenskart was founded in 2010 more>>

VC talk

By Sanjay Subhedar, Managing Director, Storm Ventures
The California based 1997 founded Storm Ventures is nichely focused on early-stage enterprise investments, especially in the... more>>

Venture Beat

si Team
Gurgaon based online shopping platform for women's fashion and home furnishings, LimeRoad.com raised $30 million in Series C... more>>

Editorial

Anamika Sahu
I have been a regular weekend visitor to a mall to score all my daily needs since past few years. more>>
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