With more and more product start-ups emerging from India, large MNCs establishing their innovation centers in India to launch products for emerging as well as global markets and services companies now in a relentless pursuit to “productize” their services - the role of a product manager and product marketing manager has become the critical catalyst of the Indian IT ecosystem.

Product Management function ensures – products are compelling, competitive and profitable while addressing the market problems. Its role is to conceive, validate, launch, market - essentially productize innovation beyond just building innovation.

Adaptive Marketing creates next generation product management and marketing professionals, critical catalysts for the fast growing IT product ecosystem in India. Enabling aspiring, new and existing PM/PMMs with pragmatic methodologies and field tested best practices, is critical as MNCs in India look at augmenting their technical execution with business focus and as Indian products go global. As the IT product industry adapts to new business models like Software as a Service (SaaS), new route to markets through the Web 2.0 and new customer acquisition paradigms for B2B and B2C segments with social media marketing, we aim to prepare and create the next generation professionals to be ready for the challenge and lead successful business. We envision Adaptive Marketing to be the pioneer service provider in product management and marketing training, consulting and execution services.