Xiaomi Mi 4 India Launch By Year-End; Redmi Note Coming 'Within 4 Weeks'

Saying that Xiaomi does not believe in number targets, Jain said the focus was on the right inputs: "The best service centres, the best products and ensuring that products do not have issues. We ensure the software is great and customised for Indian customers and the pricing is right. If the inputs are right, output will follow, which is the number of phones that we are selling."

As for the experience zone in India, Jain said: "We plan to have a Mi Home in Bangalore within four to six months."

"Mi Homes are there in China. The experience zones have a huge area. We convert it into a Mi store. Products are displayed with a huge amount of accessories and this also acts as a service centre. A small lounge or cafeteria is attached where people can enjoy themselves," Jain explained.

Talking about alternative channels of sales, Jain said: "We might start selling through our own website mi.com. We will continue to sell through Flipkart. No timeline has been set so far. Setting up e-commerce operations from scratch takes time in India. In many countries, like in Singapore, we sell through mi.com."

The Indian site is so far used for marketing alone and no purchases can be made from there.

As for target customers, Jain said: "Our target audience is the youth and the tech savvy. We believe that this population will grow, will be the dominant and people will buy online. Our products are comparable to any other 30,000 - 40,000 device available in the market."

Xiaomi sold 26.1 million devices in China in the first half of 2014.

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