Spice Launches Firefox OS Phone Fire One Mi FX1 For Rs 2,299


Spice is also expected to launch a new sub-US $100 device, under the Android One initiative, soon.

Earlier this year, Google had partnered with three domestic smartphone makers, Spice, Micromax and Karbonn, to deliver a smartphone under US $100 (about Rs 6,000) under the Android One initiative.

Handset makers are betting big on mobile Internet to reach out to newer audiences. Various reports suggest that the next billion population accessing the Internet for the first time will do so on their phones instead of personal computers.

Companies like Microsoft, which acquired Nokia's handset division, are also targeting the affordable smartphone category aggressively, estimating it to be a US $50 billion annual opportunity.

The smartphone market in India grew at 84 per cent year-on-year to 18.42 million units in Q2 of 2014 from 10.02 million units (in April-June 2013 quarter), as per research firm IDC.

Korean handset maker Samsung led the smartphone market with 29 per cent share, followed by Micromax at 18 per cent, Karbonn at eight per cent and Lava at six per cent.

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Source: PTI