Samsung Unveils New Design Approach With Galaxy Alpha

Setting a New Standard for Samsung Galaxy Design

Concentrating on elegant aesthetics and compact construction, Samsung has taken a fresh approach to design with the Galaxy Alpha, created for consumers to express their unique style. The artisanal beauty of the Galaxy Alpha features an irresistible design with a metal frame, elegantly curved corners and a tactile soft back cover. In addition, it is visually balanced, with the perfect contrast of both a calming, soft matte finish and an eye-catching reflection from the metal frame. At 6.7 mm, the Galaxy Alpha is the slimmest Galaxy devices ever. The unique compact construction and light weight provides consumers with maximum in-hand grip and control.

Powerful Samsung Galaxy Experience

The slim and light Galaxy Alpha provides users with the same powerful hardware and software features that users expect from a flagship Galaxy mobile device. The Galaxy Alpha is equipped with a brilliant 4.7-inch HD Super AMOLED display for an unrivalled viewing experience and is powered by an Octa Core processor which delivers high performance via Advanced Multiprocessing, alternating between the cores as per the workload.

The 12 MP (rear) / 2.1 MP (front) advanced camera eliminates the need to carry a standalone camera with features like Shadow free HDR, Phase Detection and Selective focus. The Galaxy Alpha also includes innovative features such as Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode, Heart Rate Monitor and connectivity with the latest Samsung Gear Fit, Gear 2, Gear 2 Neo, and the recently announced Gear S wearable’s. The Galaxy Alpha supports 4G, LTE CAT 6 which supports upto 300 mbps download speeds.

Price and availability

Galaxy Alpha will be available in India from the 1st week of October at an attractive price of 39,990 The new smartphone will be available in Charcoal Black, Dazzling White and Frosted Gold colors.
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