Samsung Launches 3 New Smartphones To Expand Affordable Range

The Galaxy Star 2 features a 3.5-inch display and 2MP camera, while the Galaxy Star Advance sports a 3MP camera with 4.3-inch screen. The Galaxy Ace NXT is Samsung’s entry-level 3G phone with a 4-inch display and a 3MP camera with flash. According to IDC, smartphone sales in India grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made by local firms such as Micromax and Karbonn.

In the first quarter of 2014, 17.59 million smartphones were shipped into India as compared to 6.14 million in the same period of 2013. Samsung was the market leader (35 per cent market share in Q1), followed by Micromax (15 per cent), Karbonn (10 per cent), LAVA (6 per cent) and Nokia (4 per cent). Affordable smartphones, especially those priced in the sub-USD 200 category (Rs 12,000) are doing well in the Indian market.

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