Panasonic Launches Eluga U Smartphone At Rs 18,990; Eyes 5 Per Cent Market Share

Over the past few months, the Smartphone market has seen fierce competition, fuelled further by new entries like Gionee, Oppo and Xiaomi from China.

In 2013, Smartphone sales in the country grew almost three-fold to over 44 million, as per research firm IDC. In Q1 of 2014 alone, 17.59 million Smartphones were shipped in India with sales being driven by affordable devices.

While Samsung is the category leader with a 35 per cent market share in Q1, local firms like Micromax, Karbonn and LAVA also held significant share of the market. Nokia had 4 per cent share.

Asked if the company was looking at setting up a manufacturing unit in India, he said the company would look at one after it had certain economies of scale. "In two years, we will be in a position to take a firm call," he said.

Talking about the Eluga U handset Sharma said the handset will be available in the first week of August.The dual SIM device features a quad-core Snapdragon processor, five inch IPS HD display, the latest Android Kitkat operating system and 2GB RAM. It also sports 16GB memory (expandable upto 32GB), 13MP rear and 2MP front camera and 2,500 mAh battery.

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