Next-Generation Android One Phones Coming In December

It has also included new partners including Acer, Alcatal OneTouch, HTC, Asus and Lenovo, along with Indian brands like Xolo, Lava and Intex to bring in devices with various specifications across price points.

By associating with Google as part of the Android One ecosystem, Intex will offer customers an enhanced experience, something unique in terms of design, pricing and functionality, Intex business head (mobiles) Sanjay Kalirona said.

"We are actively working on bringing out the device to the market. It takes about 3-4 months for any final product to be made available in the market," Kalirona said but declined to comment on when the device would hit the market.

However, sources said Intex could unveil its device by January next year.

Analysts feel Android One will lead a fiercer competition in the mid-range smartphone market with firms offering better experience at price points in the range of Rs 6,000-10,000.

While the initial launch of the Android One handsets was done in partnership with e-commerce firms Snapdeal, Amazon and Flipkart, the handset makers would sell them through brick and mortar stores as well, which will further fuel competition.

According to research firm IDC, Micromax, Karbonn and Lava (top 5 vendors among total shipment as well as smartphone sales) together accounted for over 30 percent of the market (in both cases).

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