Indian Smartphone Market Yet To Woo Indian Women

Indian teens have been the big driving force behind Smartphone sales and they accounted for 22 percent of sales last year, a four-fold increase from 5 percent in the year before. In urban teens it can be safely assumed that there is no gender divide in terms of Smartphone buying. Mobile makers can look to make phones tailor made for young girls instead of just releasing the gadget in pink shade. Studies have shown that women love to text while men love their apps in a smart phone. Women mostly use their phablet to browse the internet.  ­_­­­­­

Mobile makers can bring in easy to use Smartphones that has multi language support. Many Android phones have Google translate which is a step towards the same. The department of technology can pitch in with innovative programs to promote Smartphone usage among the working class of women.

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