iPhone 6 Boosts iOS Shares, Eats Android Sales For Dessert

BANGALORE: Last year between September and November, Apple’s iPhone 6 and iPhone 6 Plus together facilitated the increase in the market share of iOS across the globe, going back in comparison to the same time the year before, Android market share had faced a setback, says research firm Kantar in its latest Smartphone OS sales shares report.

The growth set off by the two iOS Smartphone in the Apple's market shares marked a 47.4 percent share of sales in the U.S. which is a 4.3 percent increase in comparison to the same period in 2013. ,

"The iPhone 6 was the best-selling phone in the three months through November 2014, capturing 19 percent of Smartphone sales", said Carolina Milanesi, Chief of Research at Kantar Worldpanel ComTech of U.S. sales. On the contrary Android Smartphone suffered a drop in the sales as it fell from 50.4 percent to 48.4 percent in the U.S. placing it one percent ahead of the iOS.

According to Kantar Worldpanel ComTech, Android had a 3.2 percent loss over the same period in 2013, nonetheless it still is the central OS across Europe with a market share of 69.9 percent. While brands like Samsung that struggled miserably across Europe and in the U.S., other were more fortunate like Motorola who prospered due to the second generation Moto X and Moto G.

"A decline in Android market share does not necessarily translate into bad news for all the ecosystem's players. The choice of brands and devices within the ecosystem empowers consumers to drive different fortunes for the players in it", added Milanesi.

Collating Apples growth from the 2013 quarter to 2014, the iOS faced an increased  growth by 4.3 percent in the U.S., 12.2 percent in the UK, 9.9 percent in Australia, 6 percent in Italy, 2.2 percent in France, 4.1 percent in Germany, 3.2 percent in Spain, and 1.1 percent in China. However Japan was the only exemption to face a 15.3 percent fall in iOS market share.

On the whole, the Kantar data states that the Smartphone from all platforms has had a penetration that hit a 58 percent in the U.S. and 65 percent across five of Europe's big economies -Britain, Germany, France, Italy and Spain.

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