Can Samsung Upset Apple's Dominance With S6 Launch?

Apple today is a luxurious brand and a symbol of richness. Samsung surely need to gear up to meet against the tech giant.

As Forrester analyst Thomas Husson notes, “Despite a new hardware design and some software innovation, there’s a risk Samsung’s 2015 flagship devices are insufficient for the company to regain brand leadership among consumers and businesses looking for high-end smartphone experiences.”

“Samsung’s lack of software DNA will still prevent it from delivering truly differentiated service experiences like Apple does with its premium ecosystem.” he added.

Keeping aside the limitations of Apple’s iOS, it is one-of-a-kind system and unparalleled. On the other hand, Samsung’s TouchWiz UI is a futile addition on the Android. However in S6 the company has lessened the bloatware.

Regardless of everything else the users are looking forward to the new launch of Samsung which is anticipated to bring back the lost market share for the company.

What the company requires is a flagship device to appeal the consumers. And it is playing its bet on the S6.

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