Asus Unveils Three New Smartphones Starting 5,999

Asus said the five-inch ZenFone will come in two variants -- 8GB (priced at Rs 9,999) and 16GB (not announced).

The dual micro SIM-devices sport 1.6 GHz Intel Atom dual core processor, 2GB RAM, 2MP front camera, 8MP rear camera, expandable memory of upto 64GB, 2110 mAh battery and Android JellyBean OS (upgradable to KitKat).

Apart from these features, the six-inch screen variant 'ZenFone 6' has a higher rear camera resolution of 13MP and a 3300 mAh battery.

The company has also launched the Fonepad 7, a portable seven-inch palm-sized Android tablet.

The Indian smartphone market is witnessing strong competition between local and international players, all vying to grab a share of the multi-billion dollar market.

According to IDC, smartphone sales in India grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made by local firms such as Micromax and Karbonn.

In the first quarter of 2014, 17.59 million smartphones were shipped into India as compared to 6.14 million in the same period of 2013. Samsung was the market leader (35 percent market share in Q1), followed by Micromax (15 percent), Karbonn (10 per cent), LAVA (6 percent) and Nokia(4 percent).

Affordable smartphones, especially those priced in the sub- $200 category (12,000), are doing well in the Indian market.

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