Bangalore: Samsung is going concentrate on thinner and brighter OLED televisions and is off shooting its unprofitable LCD flat-screen televisions into an affiliate. This new decision is taken due to the fact that in developed markets the LCD televisions are facing the same fate as cathode-ray televisions faced a decade back.
According to Bloomberg, The new company,-the spun-off LCD unit, provisionally named Samsung Display Co., will be set up April 1 with paid-in capital of 750 billion won ($668 million). This is a strategic decision to cop-up with the 750 billion losses with the company faced last year in the LCD television market.
Research firm DisplaySearch has stated that, the OLED display market may grow to more than $20 billion by 2018, accounting for about 16 percent of the total panel market, from an estimated $4 billion, or 4 percent of industry- wide revenue, but annual global sales of LCD TVs will contract by 8 percent to $92 billion by 2015.
Till now OLED displays are more prominent in mobile devices like smartphones, but tech-giants like Samsung and LG is set to implement this technology to make sleek and rich-colored televisions. This new move by the companies will make this rapidly changing competitive market have more technology and choice for customers.
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