Samsung Leads With 20.6 Pct Share in Mobile Handsets Shipment

BANGALORE: Samsung continues with business spree in the country during the second quarter of 2016 as Economic Times reports. An overall increase of 20.6 pct shares is bagged by the company, as Cybermedia Research (CMR) states.

In the smart phone market of India, share holding is lead by Samsung at 24.6 pct, followed by Micromax 14.8pct and Intex (10.4 pct). The numbers are calculated keeping in accounts till June30.

The overall market has witnessed an increase of 7 pct in a quarter to quarter (QoQ) interval. The research states a rise in smart phone shipment till up to 24.8 pct, alone in April- June span.

In the same period, 56.6 million handsets had been shipped from the country of which, 4 3pct were smart phones. The research also led focus to the contributions by Chinese brands which itself grew 97pct in this  QoQ interval.

Faisal Kawoosa, Lead Analyst, of CMR comments, "Such influence and acceptance of Chinese brands poses a challenge to emerging as well as incumbent Indian brands of smartphones."

Kawoosa also expects a shift among the second and third position holder in the list that is, Micromax and Intel. He said, "While Samsung's share continues to be ahead of its nearest competitor, there could be some advances at second and third spot, primarily affecting Micromax if it does not devise and implement a more robust marketing strategy to grow its shipments."

Another analyst of the research firm, Karn Chauhan said, “Players like Intex have believed in reaching out to first time smartphone users, and this strategy has paid off very well for them, giving them entry into the "Top 3's list.”

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