BANGALORE: Microsoft has finally decided to waive of the fee on its Windows Phone mobile platform for tablets and Smartphones. The company intends to counter the success of the Google’s Android and capture a commanding position in the Smartphone market. It also mentioned that the latest initiative will help in expanding its small user base on mobiles and increase Microsoft’s money making cloud based services like Skype and Office.
Microsoft used to charge its OEM partners around $5 to $15 on each Smartphone or tablet that was based on Windows Phone platform. Even in past charging the device manufacturers was the main source of income for the software giant. The Redmond based company has gotten away successfully with its high priced OSs on the personal computers for many years now. The manufacturers included the OS fee into the price tag of the devices they sold. But when the Google’s Android came out for Smartphones and tablets, it took over more than 75 percent of the Smartphone market and leaving Apple the distant second in the race, the latest decision by Microsoft may help increase its presence beyond its 3 percent market share.
"Microsoft is facing challenges on the mobile and tablet fronts and need to change their strategy to move the growth needle, this is a good and logical first step," said Daniel Ives, an analyst at FBR Capital Markets as said to Hindustan times.
However Windows says the OS would be free only for mobile phones and tablets within 9 inches of screen and the license fee still applicable for enterprise devices. The company will also offer a free one year subscription for its cloud based Office 365 on all the devices with windows 8.1.
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