Lenovo launches 'Fun on wheels'

Bangalore: Lenovo has launched a multi-city campaign called 'Fun-on-Wheels' which will connect deeper with customers and offer a sneak peek into its latest range of feature rich Notebooks or Desktops. This campaign has started in Bangalore and will move to Hyderabad, this month. The road show will be conducted across various locations within these 2 cities. A mobile van will showcase Lenovo's latest range of flagship consumer products, across key vicinities in these cities. Consumers can view Lenovo's latest TV commercials and select product videos and can relate better to Lenovo's FUN proposition. "We are enhancing our focus on the young Indian consumer with our 'Get closer to consumers' strategy. The primary objective of this campaign is to engage with our consumers at a closer level and deepen brand connect. This campaign will provide consumers a 'touch and feel' of Lenovo's new range of products that are packed with a multitude of features complementing FUN. Through this campaign, we also intend to fortify our relationship with our channel partners and regional distributors and increase our sales," said Alex Li, Vice President, HSB (Home and SMB), Lenovo India.