Magazine : 
6 Hopes from the Next Windows Phone 7 Smartphone
3. Please be more open to Media Formats:
Present Windows Phone smartphones supports only Zune media formats, which is quite annoying sometimes as it limits the use of other video formats and indirectly hinders the whole video viewing experience. The best thing about Android which users love is its openness; the closed iOS plays a different game with its iTunes where the gallery is so filled that you will never feel the shortage. Hope remains that Microsoft will do something to make us view a lot more videos with a better and open entertaining platform.
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