8 Cool Ways Mobile Will Get Hotter in 2016

BENGALURU: With their impressive features, outstanding quality and uniqueness, the smartphones in 2016 will hit the technology world. As the companies are just trying their best to be the market leader in 2016, each of them will have some significant specifications that will differentiate them from each other. These are the key trends that are expected to drive the mobile marketing industry in 2016, reports Dippak Khurana, source iamwire.com.

Smarter data, sharper results

As the concept of shared economy has become a reality, in the mobile marketing space, “data-pooling” will become a reality. A scenario where data from multiple sources are integrated with each other can be seen, since all of the companies like E-commerce firms, Taxi apps possess certain insights on customers. This integration will enable marketers to derive richer insights on their users. The companies who have data and that can monetize this data are expected to emerge with a potential partnership. While bringing together data sets from multiple sources, Ad Tech firms will be at the forefront of this drift.

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