Speaker Bio's:  

Marzin R Shroff
CEO-Direct Sales & SVP Marketing, Eureka Forbes
Marzin is the CEO – Direct Sales & Sr. Vice President – Marketing, Eureka Forbes. He is the brand trustee of 3 Superbrands – Aquaguard, Euroclean and Eureka Forbes, and has the task of steering the largest vertical of Eureka Forbes. His responsibility is thought leadership, category leadership, and market leadership. Marzin proactively manages business risks and is responsible for cultivating best in class talent, along with building strong leadership and succession plans. Marzin has completed his Chartered Marketing from the Chartered Institute of Marketing, UK, and has an MBA in Marketing. Marzin started his career as a Brand Manager at Eureka Forbes. Subsequently he has been associated with, consulted, and trained a number of well known companies. In a career spanning over 20 years, Marzin has acquired multidimensional experience in Direct Marketing, Advertising, Strategy, Luxury Branding, International liaison & Corporate Communications. He returned home to EFL in 2006 as Sr. Vice President-Strategy, Business Development & Knowledge Management and now looks after the Direct Sales & Service verticals along with additional responsibility of Corporate Marketing. Marzin has a passion for Jazz and travelling. He has shared his experiences by giving guest lectures at the IIM, MICA, FICCI, CII etc.
Gaurav Seth
SVP-Marketing & Communications, SET
Gaurav is the Senior Vice President, Marketing & Communications – SET, the Hindi General Entertainment channel from the MSM Network. In his current portfolio, Gaurav spearheads the channel&rsquot;s marketing team with the vision of building and sustaining SET&rsquot;s brand, appeal and reach, thus propelling it further on a positive growth curve. Prior to his stint at SET, Gaurav was heading the Marketing & Communications at MAX, the Premium Hindi Movies and Special Events channel where he joined in December 2008. Gaurav has successfully spearheaded the most successful IPL campaigns like &rsquot;EkDesh, EkJunoon&rsquot; in 2009, &rsquot;SaareJahan se Accha&rsquot; in 2010, &rsquot;Bharat Bandh&rsquot; campaign in 2011, &rsquot;AisaMaukaAurKahanMilega in 2012 and the lastest campaign &rsquot;SirfDekhneKaNahi&rsquot; starring Farah Khan which has the entire nation grooving to the IPL song &rsquot;Jumping Japang&rsquot;. At MAX, it was not just IPL that he had to market, but Hindi movies too, which was the channel&rsquot;s staple for almost 10 months of the year. In a career spanning more than 15 years, Gaurav has been associated with building and monetizing many successful brands including the path-breaking ICL, Zee Sports, Altavista&rsquot;s operations in India and ESPN STAR Sports to name a few. Having studied at the University Of Washington in the US, Gaurav returned to India in the year 1997.
Sanjay Tripathy
Executive Vice President, Marketing, HDFC Life
Sanjay is Executive Vice President, Marketing, Product and Direct Sales Channels, at HDFC Life. In this role, he is responsible for HDFC Life’s Direct Sales Channels, Marketing and Product Strategy, Brand Planning, Advertising, Communication & Media, Customer Insights, Online and Digital Strategy, Customer Analytics, & Corporate communication. He is credited for establishing HDFC Life as a strong and distinct brand in the insurance category through ‘Self Respect,’ the core brand proposition, which is timeless and relevant across all segments. Its creative expression in &rsquot;Sar Utha ke Jiyo&rsquot; campaigns constantly establishes category benchmarks and is a perfect fit between HDFC Life and customers values. The brand re-launch in FY 10-11 has helped HDFC Life to be a contemporary and dynamic brand, known for its financial expertise, drive and consistency of the parent brand. All this has resulted in HDFC Life being chosen as a ‘Business Superbrands’ for 2010 -11 and &rsquot;Consumer SuperBrand&rsquot; in 2011-12. In FY 12-13, he is working towards building greater visibility in the online space. There is special focus on ‘Women’ segment and customized life insurance solutions for diverse customer segments.
Yateesh Srivastava
Chief Marketing Officer, AEGON Religare Life Insurance
Yateesh is the Chief Marketing Officer & Head of Talent at AEGON Religare Life Insurance Company. Srivastava has nearly twenty five years of varied experience spanning general management, marketing research, advertising, internet entrepreneurship and marketing. Prior to joining AEGON Religare Life Insurance Company Limited, he worked as the Marketing Director with Centurion Bank of Punjab and before that was the Chief Marketing Officer of YES Bank. In his advertising career, he has worked with Lintas, Ambience Publicis and Triton Communications where he handled a plethora of brands spanning FMCG, Automobiles, Telecom, Consumer Durables and Financial Services.
Deepali Naair
Country Head – Brand, Corporate Communications & Customer Service, L&T General Insurance
Deepali Naair began her career with Tata Motors in 1993 followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company - Marico as Marketing Manager for Saffola and Mediker. Before joining L&T Insurance, her last assignment was with HSBC Global Asset Management India as Vice President & Head of Marketing. Apart from successfully managing marketing for India operations, she led the Global relaunch (communication development) of HSBC Global Asset Management Brand, which used to be HSBC Investments in its previous avatar. In December 2009, she joined L&T as part of the start up team to launch the General Insurance business as Country Head for Brand and Corporate Communications. She has been instrumental in designing the brand strategy and digital strategy for L&T Insurance. She also heads the e-commerce channel for L&T Insurance along with looking after customer service.She was recently recognized as the "50 Most Talented Brand Leaders of India” at the Brand Leadership Award instituted by The World Brand Congress. In 2012, Deepali was recognized by Paul Writer as one of the top 50 CMOs for the prestigious Marketing & IT Recognition (M.IT.R) program for using technology to enhance marketing. She is also the recipient of Indira Super Achievers Award in September 2010. She has also been recognized by a listing in “top marketing women” in the country by Paulwriters.
Manish Rastogi
Head – Brand & Consumer Insights, Tata Motors
Manish Rastogi is a career marketing professional and has over 20 years of experience with some of India&rsquot;s finest firms and MNCs spread across automobile, telecom and durables industries. During his career, Manish has managed profiles focused towards marketing, sales and business operations, with unparalleled recognition and success. The last few years of his career have also been focused towards planning and developing strategy. He has built brands and developed marketing and sales strategies for organizations such as Godrej & Boyce, Honda Siel Cars Pvt. Limited, Bharti Airtel Ltd.. Some key highlights of his career have been - the launch of Honda City VTEC, the launch of Honda Accord, introduction of broadband in India by Bharti Airtel and development of Bharti Airtel’s rural strategy, amongst others. He joined Tata Motors Limited about a year and half ago and is working on strengthening brand strategy, consumer insights, CRM & analytics and customer experience.
Subrata Basu
Associate Vice President Marketing, Nitco
Subrata Basu is currently working as an associate Vice President Marketing at Nitco. And he also heading the Head business TBR, Speciality and Sales development for Ceat. He is good at ideation, developing customer value propositions,creating anything from brands, strategy, communication. And also he is specialized in Creativity, Marketing expertise : NPD (QFD), Business Strategy, worked for startup projects , CRM, Advertising and Branding.Developing customer interface.
Vikram Swaroop
Head-Marketing Communications, Skoda Auto
Vikram currently heads the Marketing communications at ŠKODA Auto India. He is responsible for the brand communication strategy and media planning across traditional and new media formats including Online lead management. He has always pushed innovative ways to reach out to customers. He moved away from the traditional ways of promotions to more interactive & 360o campaigns involving integration with social media and effective PR. He brings with him extensive experience of 15 years in automobile industry spanning across Passenger Cars, Commercial Vehicles and Tractor Industry in the field Marketing and Auto-component business. He holds B. Tech.(Metallurgy) from NIT Warangal and Masters in Marketing management from JBIMS Mumbai.
Paresh Saha
Director, Euro Ceramics
Paresh has more than 22 years of experience in brand building, marketing both in India and abroad as well as management of Industrial activities. He is a Director of Euro Ceramics Ltd., which is a leading manufacturer of Vitrified Tiles, Sanitary ware products, Composite Marble etc. He built up Euro Ceramics from the beginning and toiled hard up the organization to the expanded level and turn over and profitability. Today Euro is a well accepted and preferred name among major builders, architects, corporate, residential complexes etc. Presently he is heading the total marketing operations of Euro Ceramics and has extensively travelled around the world, in connection with establishing the factory as well as export operations.
Sunil Kher
Vice President-Strategy and Client Servicing, Indigo Systems & Technology Consulting
Sunil Kher is the Vice President of Strategy and Client Servicing at Indigo Consulting, India’s leading full service digital marketing agency, now part of the Publicis Groupe and aligned with the Leo Burnett Worldwide Network. Since joining Indigo Consulting in 2010, Sunil has been instrumental in acquiring the digital duties of renowned brands such as HUL, ICFAI Business Schools, Godrej Nature’s Basket, South Australia Tourism, IDFC Mutual Funds, among others. With an MBA in Marketing from the Mumbai Education Trust, Sunil brings with him 15 years of experience in the digital space spanning across the domains of marketing, strategy and business development. He has previously worked for Sify.com, Mid Day, The Times of India Group, Webaroo and DIREM.
Abraham Alapatt
Marketing Head , Thomas Cook
Abraham Alapatt is a Marketing & Brand professional with 18 years of full-time professional experience at senior-strategic levels across the varied domains of Brand building/advertising, corporate communication, PR/media relations, internal communication, customer service & web-technology. During this period, he has worked as part of senior management teams, leading Marketing/Brand/Business Development/ Corporate Communication with 2 leading advertising agencies (including Ogilvy & Mather), an international internet solution provider start-up, a leading asset management company (Reliance Mutual Fund) a national bank (Development Credit Bank) and a national insurer (Future Generali India, Life + general insurance companies) as part of its original start up team. Abraham currently leads the Marketing, Brand & Trade Relationship efforts of Thomas Cook (India) Limited, one of India’s largest and most respected integrated travel services companies.
Akhilesh Ayer
Corporate SVP & Head - Marketing, WNS Global Services
Akhilesh is Corporate Senior Vice President and Head of Marketing at WNS. As leader of the Global Marketing function, which includes 10 business units referred to as verticals and 10 locations, his primary responsibility is to set the strategic agenda for the WNS brand, and in turn, the marketing function. Akhilesh looks after brand positioning, brand promotion, marketing strategy, communications, analyst and influencer relations across all geographies and business units. He is also at the helm of all marketing programs, focusing on awareness, presence, intelligence, and recognition, besides managing the lead generation engine and sales operations. In addition to marketing, Akhilesh has held leadership positions across multiple functions such as corporate strategy, business development, consulting, P&L management, deal origination and M&A. Previously, he was Chief Operating Officer of McGladrey Capital Markets (India) and Head of its India unit. Akhilesh played an instrumental role in establishing the research division at GE Capital Int. Services (now Genpact), and was also its Competency Lead. In addition, he led the Strategic Marketing function at Genpact. He has also worked as a Consultant at CRISIL, a global analytical company providing Ratings, Research, and Risk and Policy Advisory services.
Rajneel Kumar
VP & Business Head - Digital Media, Viacom 18
Rajneel has more than a decade of experience spread across start-ups and large organizations. The Digital Economy is where he has found his calling and has seen it evolve. He enjoys finding success in evolving business models and consumer preferences. He is enthused by what he has done in the last decade but is exhilarated by what is round the corner. He enjoys working in a challenging environment and revels on building businesses. In his current assignment as VP & Business Head-Digital Media at Viacom18 Media Pvt. Ltd. he looks after the Digital business of its brands. He has been previously associated as a Business Head with Jump Games, Vice President – New Media at Balaji Telefilms Ltd., Digital Business Head – Reliance BIG Music & Home Entertainment amongst others.
Shyam Kerkar
Head- Marketing - BPO Services, TCS
Shyam has been instrumental in ensuring that TCS BPO receives the brand recognition it deserves globally, in capturing the appropriate mindshare with influencers and , in assisting TCS’s various customers in identifying new areas to expand relationships with TCS. In TCS for over 15 years, He has been involved in various roles that ensure TCS prospects & customers experience certainty. Prior to his current role, Shyam was a leading member of TCS BPO’s Pre-sales team and was instrumental in identifying innovative solutions for prospects.
Gaurav Sundaram
Country Director, Egencia India
Gaurav, with over two decades of executive leadership experience in the Business Travel Industry, with prior stints with ProKonsul Thought Leadership, Lionel India, Rosenbluth International, Utell International & Thomas Cook, has established Egencia India as the market leader & innovator with introduction of global best practices to the Indian Business Travel Industry. Currently, he is the Country Director, India at Egencia.