.gif){kind=small}
Agenda
8:30 AM to 9:00 AM: Registration
9:00 AM to 9:15 AM: Welcome Note
9:15 AM to 9:45 AM: Inaugural Keynote: Mobile Applications! The huge market potential, do's and don'ts
SpeakerSam Gulve, President HealthHope- IVS (Innovative Vertical Solutions) (Past: Joint MD, Spice Global, India)
9:45 AM to 10:15 AM: The Economics of Your Ad Supported Application Business
Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers. How many downloads do I need? What are the economics? How many impressions should I generate? Join InMobi as we provide hard data and insight on what it takes to earn a living, what to expect across various countries and networks, and how we can learn from others who have been successful. InMobi will provide hard data on the economics, global research on the various ad platforms including Android and iPhone, and two case studies from both a B2B and B2C application.Attendee will leave with an understanding of what to expect and what is required to build a profitable business on an advertising model. An understanding of the size and opportunity globally across the various app platforms including iPhone and Android and key learning based on actual case studies from successful developers; Simpaddico, interactive gaming app and Econtact Pro; a B2B small business app.
SpeakerKrishna Kumar, Director – Business Development, InMobi
10:15 AM to 11:00 AM: Mobile Applications Explode. Who wins and who loses?
Major shifts are changing the game including open platforms and new entrants. What’s different, what has changed? Why is everyone interested in mobile? Is the app craze, a fad or will it continue? How will different companies reposition themselves within this environment? This Panel will discuss about "the ecosystem battle for developers and their consumers" and how it affects every player in the mobile ecosystem -- from carriers and handset makers to the application developers, themselves. More importantly, is now the right time to make it really big in mobile?
SpeakersBadri Sanjeevi, Chief Executive Officer, Mauj Mobile
Vikas Sharma, Vice President-New Product Development & VAS, Bharti Airtel
Sanjay Gupta, Entrepreneur,Mentor & Investor, MobiSolv
Moderator
Sumit Goswami, Country Head, Adaptive Mobile
Where are the opportunities for enabling and building killer mobile apps? Applications that exploit the full range of capabilities of connected mobile devices and social media have the potential to change lives; there may not be a single killer-app. This panel will explore the potential of mobile applications, the benefits to consumer and enterprise users, and what it will take to transform a great application into a real company.
SpeakersShashi Chaudhary, VP, T&H India Delivery Head, GlobalLogic Inc
Vinod Sood, Managing Director, Hughes Systique
Vipul Tuli, Head Mobile Application Initiatives, CanvasM
Moderator
Ashish Banerjee, Technologist, Oracle
12 Noon to 1:00 PM: Opportunities for entrepreneurs in the Mobile space SpeakersAlok Mittal, Managing Director, Canaan India
Parag Dhol, Director, Inventus Capital Partners
Rajan Mehra , Managing Director, Nirvana Venture Advisors
Moderator
Mohan Kumar, Executive Director, NVP India
Our judges will evaluate the best mobile applications created by various companies. The audience will vote
[14 companies will showcase their startup/ killer-app for 3 mins each]
Presenting companies:
Aruhat
BlackPepper InfoServices
Bridgetree Research Services
CDN Solutions Group
CetharSoft
Divum
EdServ’s HUMTHUM
fbDATA
fomaba
PlayUp
Retina Software
TestingCzars Software Solutions
Vserv
Head JurySandeep Sawhney, Chief Product & Innovation Officer, Aircel
Jury
Alok Mittal, Managing Director, Canaan India
Mohan Kumar, Executive Director, NVP India
Parag Dhol, Director, Inventus Capital Partners
Rajan Mehra , Managing Director, Nirvana Venture Advisors
3:00 PM to 3:15 PM: Session
SpeakerSandeep Sawhney, Chief Product & Innovation Officer, Aircel
3:15 PM to 4:00 PM: Carriers and Handset makers want a piece, too: Where will they go?
The app store is Mobiles 'New Black'. As new applications (Skype for example) endanger careers voice revenue and high bandwidth apps burden their networks, what will become of their carriers traditional business models? We assemble the leading operators in India to explore the business models they envision for their future SpeakersBill Heye, Group CEO, TestingCzars
Arshit Pathak, Managing Director, Kingtech Electronics (G'Five International India)
Shishir Sharma, Vice President-Data 3G-Marcom, Spice Digital
Moderator
Karan Mohla, Senior Associate, IDG Ventures India
4:00 PM to 4:45 PM: Mobile Marketing
Organizations are no longer merely dipping their toe in the water, the major brands and advertisers now realize that mobile is the next big thing. But how do you execute mobile campaigns? How does all this work best on mobile? With mobile's segmented audience, you need to choose the right ways to market. How can mobile support traditional media? What type of results can be achieved? Corporate leaders will share their experiences of how the big brands have turned mobile marketing to their advantage, providing insight to developers and technology providers who are looking to reach the mass market themselves.
Speakers Manav Khosla, GM Telecom & Mobile-Reuters Market Light, Thomson Reuters
Manu Rekhi, Venture Partner, Inventus Capital
Ashay Padwal , CTO & Co-Founder, Vserv.mobi
Moderator
Mrigank Tripathi, Founder and CEO, Expert Voicetap Technologies
4:45 PM to 5:00 PM: Award Presentation, Closing Remarks and Thanks.
8:30 AM to 9:00 AM: Registration
9:00 AM to 9:15 AM: Welcome Note
9:15 AM to 9:45 AM: Inaugural Keynote: Mobile Applications! The huge market potential, do's and don'ts
Speaker
9:45 AM to 10:15 AM: The Economics of Your Ad Supported Application Business
Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers. How many downloads do I need? What are the economics? How many impressions should I generate? Join InMobi as we provide hard data and insight on what it takes to earn a living, what to expect across various countries and networks, and how we can learn from others who have been successful. InMobi will provide hard data on the economics, global research on the various ad platforms including Android and iPhone, and two case studies from both a B2B and B2C application.Attendee will leave with an understanding of what to expect and what is required to build a profitable business on an advertising model. An understanding of the size and opportunity globally across the various app platforms including iPhone and Android and key learning based on actual case studies from successful developers; Simpaddico, interactive gaming app and Econtact Pro; a B2B small business app.
Speaker
10:15 AM to 11:00 AM: Mobile Applications Explode. Who wins and who loses?
Major shifts are changing the game including open platforms and new entrants. What’s different, what has changed? Why is everyone interested in mobile? Is the app craze, a fad or will it continue? How will different companies reposition themselves within this environment? This Panel will discuss about "the ecosystem battle for developers and their consumers" and how it affects every player in the mobile ecosystem -- from carriers and handset makers to the application developers, themselves. More importantly, is now the right time to make it really big in mobile?
Speakers
11:00 AM to 11:30 AM: Coffee/Tea & Networking Break
11:30 AM to 12 Noon: The Opportunity: It used to be ringtones — now what?Where are the opportunities for enabling and building killer mobile apps? Applications that exploit the full range of capabilities of connected mobile devices and social media have the potential to change lives; there may not be a single killer-app. This panel will explore the potential of mobile applications, the benefits to consumer and enterprise users, and what it will take to transform a great application into a real company.
Speakers
12 Noon to 1:00 PM: Opportunities for entrepreneurs in the Mobile space Speakers
1:00 PM to 1:45 PM: Lunch Break
1:45 PM to 3:00 PM: Top Mobile Apps CompetitionOur judges will evaluate the best mobile applications created by various companies. The audience will vote
[14 companies will showcase their startup/ killer-app for 3 mins each]
Presenting companies:
Aruhat
BlackPepper InfoServices
Bridgetree Research Services
CDN Solutions Group
CetharSoft
Divum
EdServ’s HUMTHUM
fbDATA
fomaba
PlayUp
Retina Software
TestingCzars Software Solutions
Vserv
Head Jury
3:00 PM to 3:15 PM: Session
Speaker
3:15 PM to 4:00 PM: Carriers and Handset makers want a piece, too: Where will they go?
The app store is Mobiles 'New Black'. As new applications (Skype for example) endanger careers voice revenue and high bandwidth apps burden their networks, what will become of their carriers traditional business models? We assemble the leading operators in India to explore the business models they envision for their future Speakers
4:00 PM to 4:45 PM: Mobile Marketing
Organizations are no longer merely dipping their toe in the water, the major brands and advertisers now realize that mobile is the next big thing. But how do you execute mobile campaigns? How does all this work best on mobile? With mobile's segmented audience, you need to choose the right ways to market. How can mobile support traditional media? What type of results can be achieved? Corporate leaders will share their experiences of how the big brands have turned mobile marketing to their advantage, providing insight to developers and technology providers who are looking to reach the mass market themselves.
Speakers
4:45 PM to 5:00 PM: Award Presentation, Closing Remarks and Thanks.
