Agenda

8:45 AM: Registration

9:15 AM: Welcome Note

9.30AM to 10:15AM: Inaugural Keynote: Mobile applications explode. Who wins and who loses?
Major shifts are changing the game including open platforms and new entrants. What’s different, what has changed? Why is everyone interested in mobile? Is the app craze a fad or will it continue? How will different companies reposition themselves within this environment? This Panel will discuss about "the ecosystem battle for developers ( and their consumers)" and how it affects every player in the mobile ecosystem -- from carriers and handset makers to the application developers, themselves.  More importantly, is now the right time to make it really big in mobile?
Rakesh Verma, Managing Director, CE Info Systems / MapmyIndia

10:15AM to 10.45AM: Keynote: Innovation & Monetizing Opportunities for Mobile Entrepreneur
Sunil Rao, Head of Forum Nokia India

10:45AM to 11.15AM: Coffee/Tea & Networking Break

11.15AM to 12:15PM: The Opportunity: It used to be ringtones — now what?
Where are the opportunities for enabling and building killer mobile apps? Applications that exploit the full range of capabilities of connected mobile devices and social media have the potential to change lives, there may not be a single killer-app. This panel will explore the potential of mobile applications, the benefits to consumer and enterprise users, and what it will take to transform a great application into a real company.
Speakers
Dr. Abhinav Mathur, Chief Strategy and Technology Officer, Spice Digital
Jatin Ahluwalia, Co-Founder & CEO, vRock Mobile Communications
Varun Khurana, Co-founder and CEO, Wirkle
Deepak Mittal, Associate Vice President (Products), One97

12.15AM to 12:30PM: Mobile goes social
Siddhesh Joglekar, Product Manager, Rediff.com

12:30PM to 1.30PM: Lunch

1.30PM to 3 .00PM: Top Mobile Apps Competition
Our judges will evaluate the best mobile applications created by various companies. The audience will vote.
[25 companies will showcase their startup/ killer-app for 5 mins each]
Presenting companies:
Agreeya
CDN Mobile Solution
dreamSol Tele Solutions
Interworld Commnet
MoBiz Infotech
Next-G Exuberant Solutions
SMS 160
SoremiAlert
WIN IT
Jury
Sunil Rao, Head of Forum Nokia India
Dr. Abhinav Mathur, Chief Strategy and Technology Officer, Spice Digital
Chirag Jain, Vice President, Carrier Relations (India), SMS GupShup (Webaroo)
Aditya Roy, Head-Northern Region, Indian Angel Networks

03.00PM to 3:20PM: Opportunities for Entrepreneurs in the Mobile Space
Harish Gandhi, Executive Director, Canaan Partners

03.20PM to 3:40PM: Mobile Apps For Low Data Penetration Markets
Nidhi Jain, mCommerce Product Management Team, Comviva

03.40PM to 4:00PM: Mobile Payment Services: The Road Ahead
Chirag Jain, Vice President, Carrier Relations (India), SMS GupShup

4.00PM to 5 .00PM: Mobile Marketing
Organizations are no longer merely dipping their toe in the water, the major brands and advertisers now realize that mobile is the next big thing. But how do you execute mobile campaigns? How does all this work best on mobile? With mobile's segmented audience, you need to choose the right ways to market. How can mobile support traditional media, and what type of results can be achieved? Corporate leaders will share their experiences of how the big brands have turned mobile marketing to their advantage, providing insight to developers and technology providers who are looking to reach the mass market themselves
Speakers
Ramesh S Krishnan, COO, 2ergo India
Anshul Gupta, Head - New Business Initiatives, CanvasM

5.00PM : Closing remarks and thanks.