About the Company
Hosting Raja is one of the fastest growing web hosting companies in India. Incepted in 2011, the company provides their customers with really affordable web hosting plans at the highest quality possible. Initially Hosting Raja started its operation with two people. The first six months brought in a lot of challenges but in the last three year, Hosting Raja has grown phenomenally. HostingRaja is recognized as a fastest growing Hosting company in India at the HostingCon-2015 event held in Mumbai.
Services
Other than web hosting services, the company also provides services for JAVA hosting, LINUX hosting, hosting (server space), domain name registration for new businesses, VPS hosting, Cloud Hosting, Cloud Hosting Service, Cloud Hosting Support, Joomla hosting, amongst others.
Differentiating Factors
As reflected by the name, the company provides best web hosting services because of their dedicated team of engineers who are able to provide an uptime of 99.9 percent, which is extremely rare in the industry. Along with this, they provide 24/7 customer and technical support handled by a team of hosting experts. The company’s CPA (Cost per acquisition) is the lowest in this industry. Many in-house custom-build security software helps to provide better service to its customers compared to their competitors. HostingRaja maintains the best TTR (time to resolve issue) among other competitors, this helps HostingRaja to become popular choice among web design & web service providers.
Market Landscape
The “Word of Mouth” marketing provides the best ROI for any business. The company gets around 48 percent of new businesses using their existing clients or references. Educating a customer about the importance of having a website is crucial. Today’s customers like to have detailed information about the products that is been sold even for an offline business. This is the right time for Indian IT companies to make use of it. The company mainly targets Indian customers using online marketing. Most of the customers are new to the websites & hosting business and so it takes some time for them to learn about hosting & website builder. Nowadays customer before buying either offline or online, like to study in depth about vendor, specification, product quality and everything detail. And with these growing detailing, Hosting Raja keeps up with the customer expectations and queries.
Challenges and Ways of Addressing Them
Competition among other vendors is the major challenge and the company strives to overcome this problem by providing quality service. In hosting industry, providing good service is more important than acquiring many customers. The current sect of internet companies are seen competing one other into acquiring new customers, instead one should be focusing on satisfying their existing customers.
Future Plans
The company plans to become the #2 hosting company in India in terms of revenue and customer acquisition by 2016. As there is a great scope for Indian cloud hosting providers among developed, they are looking for funding to become a major player in the field of private and public cloud technologies. As most of the Indian customers are new to the website and hosting business, it does take some time for them to learn.
Quick Facts:
Year of founding: End of 2011
Funding information: Self funded
Founding members: Dhanasekar Mani
Ajith Kumar
Office locations: 2nd Floor, Saraswathamma Complex, TC Palya Main Road, Ramamurthi nagar, Bangalore 560016.
Company strength: 35
Website: www.HostingRaja.in