Customers need Seamless Shopping Experience
By Jeremy King , @Wal-Mart Labs ,Senior VP & CTO
Emerging trends shaping the industry
I spent many years at eBay where we saw rapid changes in the technology landscape for e-commerce 1.0. Today, we are at e-Commerce 2.0 and the changes are coming faster and are more transformational than before. The advent of social and mobile and the over one billion people that are on the Internet today is resulting in fundamental changes to the way shoppers discover, research and purchase items. When you combine the Internet, mobile and social with retail, you have the next-generation of commerce, and that's where Walmart is focused currently.
New technologies that a CTO should bet on
Today, we are witnessing a transformation in the way people shop largely due to the proliferation of mobile and social. This is driving a fundamental change in customer shopping behavior. More and more every day, customers expect retailers to offer a seamless shopping experience across physical stores, online and mobile devices or "anytime, anywhere" access. With our global scale combined with our commitment to technology innovation -- for example the formation of @WalmartLabs and addition of key talent -- we are well positioned to succeed in the next-generation of e-commerce. Innovative activities @ Walmart Labs
Around the holidays, we announced our Shopycat product in the United States. Shopycat is a social gift finder that allows you to find the best gifts for your friend and family using Facebook. We have 150,000 installs of the product and the average user session today is at 5 minutes. It was higher over the holidays as one might expect to 15 minutes a session. In January, we announced our "Get on the Shelf" contestant where individuals and businesses could submit product entries for a chance to be sold at Walmart.com and in Walmart stores in the US. Videos are put up over Youtube and the American public votes on the products. More than 4,000 product entries were received. Over one million votes were cast in the first round of voting where 10 finalists were selected. The next round of voting will have three winners and ends on April 24.
Challenges that CTOs face Today
We believe the retailer that will win in the future will connect brick & mortar, ecommerce, mobile and social in a seamless way that makes it easy for customers to shop when, where and how they want. Our global scale combined with our commitment to technology innovation with @WalmartLabs and recent addition of key talents, positions us well for the next-generation of e-commerce. Well continue to focus on innovation within the mobile, social and retail space, and the development of our next-generation ecommerce platform.
(As told to Christo Jacob)
Jeremy King, Senior Vice President and Chief Technology Officer of Global e-Commerce, @WalmartLabs has been on the forefront of cloud computing and brings over 20 years of experience building highly scalable technology platforms to support global commerce operations to his position. King is also an expert on engineering methodology and productivity, SaaS and presentation layer frameworks.
Since joining @WalmartLabs in 2011, King has led product, engineering, and web ops team members charged with developing Walmart's online business on a global scale as the company moves to the next generation of e-commerce. Prior to this, King spent three years at LiveOps as Executive Vice President of Technology where he guided Fortune 500 companies to migrate their services to the cloud, embrace crowd sourcing in the enterprise and adopt highly available and secure SaaS platforms. From 2001 to 2008, King was Vice President of Engineering and Software Development at eBay. During his tenure, he led the team that selected and implemented the next-generation application platform "V3," ran engineering teams for trading and fraud systems, launched eBay in seven new countries, opened development centers in China/India and was a key member of the PayPal integration team. Prior to eBay he was the founding engineering leader for Petopia.com and ran web technologies for Bay Networks.