Micron Technology: Spearheading Storage Innovation

Sanjay Mehrotra, President & CEO

The information and analytics company IHS Markit revealed in an article published recently that most microSD cards sold until 2017 were consumer-grade and weren't suited for video surveillance applications. The high rate of video frame drops which has been a concern for most surveillance solution providers can be attributed to the inept storage solutions. Micron Technology Inc., a semiconductor memory company, is addressing these shortcomings through its latest product, 256GB microSD. Micron Technology's innovative storage technology reduces the video frame drop rate by a wide margin compared to most memory cards available in the market today.

The release of the cutting edge microSD product is one of the many noteworthy milestones that have been accomplished under the leadership of Sanjay, President, & CEO of Micron Technology. Having co-founded SanDisk Corporation, years ago, Mehrotra has 70 patents to his name. His vast experience in semiconductor technology has been the force behind Micron Technology’s success in storage technology excellence. Under his stewardship, the company's R&D team is developing intelligent memory products that help users derive value from their data.

Driven by the idea that data is the new currency, Micron Technology develops solutions to help enterprises store and analyze the growing volumes of data. Their product portfolio includes Hybrid Memory Cube, multichip packages, memory cards, and solid-state drives. "Our suite of memory products is engineered to amplify performance and power efficiency.

Our suite of memory products is engineered to amplify performance and power efficiency

They are quite cost-effective and can meet the needs of most applications, be it wireless, embedded, or automotive," adds Mehrotra.

Intuitive Storage Solutions

To enable clients to gain the ROI on their storage investments, Micron Technology is working with an array of partners to explore new horizons in the storage expanse. The company has joined hands with Intel Corporation, and their joint innovation effort has led to the development of groundbreaking non-volatile memory technology, 3D XPoint. The latest disruptive technology is a cut above several non-volatile memory variants existing today and is best suited for big data as well as industrial IoT applications. 3D XPoint transforms data into useful information which can be utilized to make decisions while it delivers thousand times lesser latency compared to the NAND technology.

In addition, Micron Technology has introduced Crucial MX500 SSD, a path-breaking solid state storage solution. Crucial MX500 SSD stores up to 2TB data making it ideal for storing pictures, videos, and audio files. The solution also enhances the speed of even the most time-consuming applications. Enabled with rich features, Crucial MX500 SSD has played an instrumental role in mitigating several traditional storage and performance challenges.

Aiming to help clients leverage new age technologies, Micron Technology has introduced a triple level cell (TLC) 3D NAND technology. "We decided to work toward achieving 3D instead of 16 nanometer technology, and gain an 'early-to-market' advantage that most of our industry peers strive for.
Our team's dedication has resulted in a high-performance product that's ahead of competition," says Brian Shirley, President, Micron Technology. The latest technology has been developed to empower phone manufacturers with the ability to employ technologies such as artificial intelligence (AI), virtual reality, and facial recognition to amplify user experience.

Value-Driven Strategy

Micron Technology isn't merely a disruptive force in the storage industry, but a firm that is committed to strong governance, sustainability, and environmental safety. The best example to illustrate Micron Technology’s contribution to the society is Phrazer, an intuitive device that enables patients and medical practitioners to interact with each other. The unique, world-class medical solution, built in collaboration with US-based medical solution provider GeaCom, is language-agnostic and facilitates sign-language interaction. The invention has been lauded by the medical fraternity and affirmed Micron Technology’s reputation as a 'go-to' technology solutions provider.

Micron Technology is putting its best foot forward to develop high quality, holistic mobile solutions and thrive in the storage space in the years to come. With the proliferation of mobile devices and digital data, the company is leaving no stone unturned to enhance its mobile technology prowess. Micron Technology has recently appointed industry veteran and semiconductor expert Raj Talluri as the senior vice president and general manager of their mobile business unit to accomplish the milestone. With a rich talent pool and a visionary approach, Micron Technology is miles ahead of its competitors in bringing storage technologies that not only meet but exceed the demands of the modern business world.