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The current state of affairs is ‘death by dashboard’ across analytical systems, processes and workloads in the Enterprise. Compounding the issue is a siloed approach to solving business problems, one specific segment of a company at a time, be it sales and marketing, production planning or downstream supply chain distributions. The limitations of this approach are evident with continued growth in variety and volume of data with the overwhelming bombardment of news articles, press releases and launch of newer and faster capabilities. The challenge to adopt and adapt to the new world of AI and generative AI has become a daunting task for most enterprises including the MSME/SMB market.

Looqup addresses this gap in the industry with its platform based around integrated lookup tables and provides its user with an integrated view and comprehensive understanding of their company and questions and how to address them. The ‘Q’ in Looqup is grounded on the reality that executives, operators and professionals are always asking questions – questions about growth, efficiency or profitability.

Looqup’s origin lies in the generation of integrated lookup tables, allowing companies to be viewed as a whole by interconnecting all the data in the different parts of the organization.

It achieves this through the employment of Microsoft based AI and generative AI (GenAI) technologies in its platform, helping it to foresee predicaments and devise solutions.

Looqup is a Microsoft Founders Hub program based on Azure Cloud and OpenAI that simplifies the adoption of AI and GenAI in the SME market in the U.S. and India, through integrated lookup tables

Switching to AI, however, isn’t just getting a plug-and-play application off the shelf; it requires a degree of optimization beforehand to harness the full extent of AI-based advantages. The Looqup platform is first mapped to the core workflow so that it can function with the desired results. These include procurement, finance, manufacturing, sales and HR.

“Looqup is a Microsoft Founders Hub program based on Azure Cloud and OpenAI that simplifies the adoption of AI and GenAI in the SME market in the U.S. and India, through integrated lookup tables,” says Arun Ghosh, co-founder of Looqup.

The creation of a workflow based integrated lookup table plays center stage in the idea and genesis of the company. Its founding members, having decades of collective experience in management consulting at firms such as Deloitte, ZS and KPMG, understood its necessity while simplifying the core issue of AI – the intrinsic data. The lookup tables, powered by GenAI connect the client enterprise across their customer, product, supplier and employee, the four key entities that make up a business.

Interconnectivity across a business is vital as each constituent entity has its dedicated data repository. The individual segments themselves can’t simultaneously answer the three business questions of achieving growth, profitability and efficiency due to the lack of integration. Looqup’s unifying approach is essential in this regard, and it comes with pre-built prompt libraries integrated with fundamental workflows to address specific business concerns in various scenarios. The integrated lookup table creates the business context index of the inner workings within the firm. This translates into having greater situational awareness across the enterprise, explaining the cascading impact across the company.

Recently Looqup aided an organization, a large glass manufacturer based in India and the UAE. As glass fabrication is very capital-intensive, they requested assistance with tracking and managing rejections. Looqup deployed its platform throughout the enterprise, which in turn processed the entire fabrication lifecycle data. The analysis helped the client understand and reduce the rejection trend while predicting better capacity across their machines.

The commitment to efficiency is evident with the India-specific Looqup Inside, a budget-friendly standalone application for the Indian market. It provides essential functionalities while addressing the nation’s data safety concerns. The upcoming WhatsApp CRM for India is another initiative that enables OpenAI over WhatsApp to mine data, allowing the creation of lookup tables for WhatsApp. Looqup is at the forefront of GenAI integration and its initiatives establish its intent to transform the industry.