Axtria: Ingenious Business Analytics

Jaswinder Chadha

Founder & CEO

Jaswinder Chadha, the CEO of Axtria laid the foundation of the company in 2009 with a vision to create cutting edge data management and analytics solutions specifically for the Life Sciences and Financial Services industries. Today, with more than 850 employees worldwide, Axtria combines analytics, business consulting, and state of the art cloud technologies to optimize commercial decision making with data driven insights. Axtria serves organizations with a high touch on shore presence, and has built a global delivery model that focuses on reducing the total cost of ownership for clients with efficient execution, innovation, and virtualization. "We help clients navigate the challenging business environment with innovative thinking, unencumbered by existing ideas, and design precise customized solutions, rather than merely gathering requirements," cites Chadha.

The backbone of Axtria's ecosystem is Axtria Sales IQTM,a cloud based sales performance platform for flexible,high impact sales planning and operations. This integrated platform enables
insight driven territory alignment, call planning,incentive compensation
and field reporting. Built natively on the industry leading, it provides a rapid accelerator to deliver sales planning and operations capabilities to and Veeva customers."Key benefits of the integrated, insight driven platform include greater transparency and confidence in commercial decision making. This reduces errors, increases motivation and drives optimal sales productivity," explains Chadha.

With Axtria Sales IQ, organizations experience business process improvements-witnessing as much as 50 percent reduction in alignment cycle time, 33 percent reduction in call plan generation, and 30 percent reduction in disputes and inquiries. In one instance,"We worked with a global Pharma company with tight margins, who needed a consistent way to incentivize the right behaviors as well as align their sales teams to a corporate strategy,"says Chadha."Leveraging our Axtria Sales IQ platform, we delivered incentive compensation capabilities for thousands of sales reps across the globe for the client."

For effective marketing operations, Axtria has created Axtria Marketing IQTM, a cloud based multi channel marketing platform. "Similar way to sales, marketing also requires data driven insight to optimize all planning and operations," says Chadha. This integrated platform delivers deep insights and analytics to support better decision making across planning and budgeting, marketing operations, and cross channel campaign design. "Our solution helps brands leverage data insight
to design appropriate campaigns for engaging the right customers at the right time and place with appropriate messaging,"says Chadha.

Further, Axtria's Risk Solutions is a cloud based reporting and analytics platform for integrated risk management and regulatory compliance. It provides an end-to-end solution for credit risk management,stress testing, operational risk management and regulatory compliance reporting. The company's Stress T capabilities enable enterprise wide stress testing to assess the impact of unforeseen and extreme events on bank's capital adequacy.It enables stressing against all items of balance sheet to provide comprehensive view of business performance in adverse scenarios. "Also,our ORM Operational Risk Management) capabilities assist Operational Risk Managers in capturing, measuring and monitoring key operational risk indicators and losses for efficient governance and regulatory compliance," says Chadha.

With rapid growth over the last six years, Axtria is now operating in multiple markets across the globe. Along with becoming the partner of choice in the analytics space, Axtria also has plans to build new cloud products, grow the management team, hire aggressively, build a sales force, and expand to other industry verticals. "We have recently opened an office in Los Angeles, and delivery centres in Boston and Chicago to provide good coverage in the U.S., which is our primary market," says Chadha. "Moreover, we are just beginning to move into Europe with a new presence in Ireland, to support our large global customer base."