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After amassing a holistic source of customer truth, ZineOne ICE goes through the process of offering “continuous intelligence.” The platform incessantly analyzes each customer’s data profile and makes predictions using AI and ML. A factor that makes ZineOne ICE a cut above the rest is that it analyzes streaming customer data (data in transit), and makes decisions based on the resulting insights within milliseconds. Deb explains: “Consider a customer is surfing through an e-commerce website to purchase a handbag. Our ICE platform—running in the background—goes through the customer’s search and purchase history, and various other essential details to intuitively figure out the customer’s propensity to buy that product, whether he/she is sensitive to the shipping cost, and so on.” Based on these predictions, ZineOne ICE enables the e-commerce retailer to provide a relevant incentive to the customer before he/she ends the session. “In fact, within five clicks of a session, ZineOne ICE can predict if the user will checkout or not regardless of whether they are an existing customer,” mentions Deb, validating the eminence of the platform.The company offers a next-generation AI-powered real-time customer engagement platform, ZineOne Intelligent Customer Engagement (ICE), which provides businesses an ‘in-the-moment’ view of each visitor
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