Marketing Technology Powerhouse AppsFlyer Hires New India Sales Director to Drive Continued Expansion Across Local Market

AppsFlyer, the leading mobile attribution and marketing analytics company with more than 54% of the India market share, has today appointed former InMobi India Head Sales - Performance, Himanshu Kulkarni, as India Sales Director.

Kulkarni joins an AppsFlyer team in India that has grown threefold over the past year. The team has consistently doubled its year-on-year revenue since entering the India market in 2015, and, as mobile business continues to grow throughout India, AppsFlyer continues to add staff spanning across tech support, customer success management, partner development and sales in India to help marketers and businesses leverage the rapidly-evolving mobile landscape.

“We are thrilled to welcome Himanshu Kulkarni to AppsFlyer, as he brings a wealth of knowledge and extensive experience in the fast-growing marketing technology industry that will benefit the entire India mobile ecosystem,” said Sanjay Trisal, India Country Manager, AppsFlyer.

“Mr. Kulkarni is an important strategic addition to our team, where his expertise and leadership in India’s thriving mobile economy will enable AppsFlyer to continue expanding its presence in-market towards other growing industries in India.”

India is the fastest growing mobile market, faster than even China, and its mobile advertising industry is estimated to experience triple growth rates by 2018, up from US $347 million in 2016.

As India undergoes a transformative era in mobile advertising, AppsFlyer is uniquely positioned to support marketers in India to maximize marketing potential and mobile growth – domestically and globally.

Offering the best-in-class technology, support and service, AppsFlyer enables Indian businesses to measure and optimize campaigns and eradicate challenges such as mobile ad fraud. AppsFlyer counts amongst its clientele, brands such as India Airtel, Vodafone, Idea, Reliance, PayTM, Hotstar, AJIO, ShopClues, LimeRoad, big basket, HDFC Bank, DBS, and ICICI bank.

AppsFlyer continues to add staff spanning across tech support, customer success management, partner development and sales in India to help marketers and businesses leverage the rapidly-evolving mobile landscape

Mr. Kulkarni’s appointment comes at an opportune time as AppsFlyer looks to make further inroads into one of the largest markets globally. He will be responsible for leading a strong sales team with a well-stocked pipeline to drive even more growth for AppsFlyer. Kulkarni previously worked at InMobi as Head of Sales (Performance) - India for two years, where he led a team in identifying opportunities and driving strategic partnerships with top e-commerce clients in India. Kulkarni specializes in strategic input for businesses leveraging any mobile commerce in their ROAS (Return On Advertisement Spending) or ROI (Return On Investments) driven campaigns.

“AppsFlyer has created a tremendous foundation in India, and I’m honoured to have been given the opportunity to join the dominant force in India’s marketing tech scene,” said Himanshu Kulkarni, India Sales Director, AppsFlyer. “With AppsFlyer’s suite of innovative products and services, I look forward to creating the best mobile marketing experience for our many clients, strengthening our current relationships while creating new ones.”

In 2016, AppsFlyer measured 25 billion mobile “events,” from repeat app launches to in-app purchases that result from an advertiser’s marketing activities in India. Following that, it continued to measure 50 billion events in the first half of 2017 alone. The mobile marketing technology giant expects a year-on-year growth of 400% in events measured. With its technology found on more than 98 percent of the world’s smartphones, leading brands, businesses, advertising agencies and mobile developers rely on AppsFlyer for the essential data and tools that lead to business growth.