When creative genius meets technical assistance and perseverance meets inspiration - there can only be one outcome-pure magic. According  to  the  Economist  magazine,  people  see  over  3000  messages each day, but like spaghetti only a few stick on the wall.  As a result no one is sitting on the edge of his/her seat waiting to  listen  to  your  great  idea  whether  in  the  field  of  Game  Design, Advertising, Serials, Film Effects, Cell Phone games and Animation.  You  have  to  disturb  the  established  paradigm  to  get  through  to  them.  In  lateral  thinking,  solving  a  problem  involves  abandoning  conventional, accepted and logical thought processes and instead  re-arranging or re-evaluating the status quo. Very often, the reason  why  we  do  not  come  up  with  better  solutions  to  problems  is  because the existing ones work just fine. "Why would I want a VCR  when  I  have  a  movie  hall  right  around  the  corner  to  my  house?"