The Animation and VFX industry is expected to grow at a CAGR of 18.5% to reach INR 55.9 billion by 2015.Animation sector alone is expected to touch INR20.8 billion by 2015 with growth largely driven by the services market for the next two years, post which IP creation is also expected to see a significant pick up. The industry also witnesses some traction with distributing content overseas as well a pickup in demand for local content.  Amongst the worldwide box office gross of 2010, animation as a genre was the most successful. Moreover among the top 10 box office grosser worldwide in 2010, six were animated films. Some of the recent successes at the worldwide box office have relied on VFX. “Iron Man 2”, “Tron Legacy”, “Inception” and “clash of the Titans” are some films in 2010 where VFX played a crucial role I film production.

Investment in high quality visual effects shot by Indian Production houses are expected to drive domestic market consumption.Indianstudios are increasingly taking up high end quality standards of major studios in the west.

Animation application areas include myriad avenues in the following areas:

• Entertainment (Movies &Television)
• Business (Product Promotions & Marketing Demos)E
• Education (Computer Based Tutorials/Web Based Tutorials)
• Sales (Presentations) P
• Publishing (Graphics And Printing)
• Virtual reality in Defense
• Web designing
• Engineering and Technology
• Advertising (Commercials & Print Ads)
• Fashion Designing & Interior Designing
• Development of Computer Games/Mobile Games
• Medical, Legal & Insurance Industry (Presentations And Models)
• Leading Studios & Training Institutes