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March-2002 issue
Cover Story
Virtual Dreams
The initial vision of virtual reality (VR) was laid out by Ivan Sutherland in his classic 1965 lecture, “The Ultimate Display.” Then there was a lot of hype surrounding the concept of VR in the 1990s. Hollywood films, articles, and...
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Cover
Style Points
Beyond the cool package, how does the new iMac fundamentally differ from a conventional desktop PC with digital video and DVD...
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Linux to Monet
As CFO, Manoj George took Red Hat through angel funding, VC funding, a successful IPO in 1999, and an impressive $300 million...
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Getting Out
On the morning of September 11, LogicVision CEO Vinod Agarwal was in a hotel room in Boston, waiting for morning meetings with...
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Ground Level View
Microsoft, which entered India early, and has scaled its presence in the country ever since with a levelheaded approach driven...
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Old Copycats Learn New Tricks
It’s not as easy to meet Kallam Anji Reddy these days as it used to be a couple of years ago, when he was barely known...
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From Houston to Mumbai
While the American media is having a field day with the spectacular collapse of Enron, formerly the seventh-largest company in...
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Life on the Road
With all the technology startups closing their doors lately one could easily get the impression that attempting to raise...
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Target Market
The budget is very small for our market,” says Neeta Bhasin, head of ASB Communications, an advertising and PR firm...
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The Big Three
In line with market expectations, Infosys posted a robust 23-percent increase in total revenues for the quarter, ringing up...
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The Little Known Sales Secret: Involvement
Reader’s Digest does it. So do book clubs, music clubs, video clubs, magazine subscription services and organizers of...
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Supply Chain Excellence: Form, Storm, Norm, Perform
Supply chain management is a skill requiring interaction, communication and engagement with numerous internal and external...
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India's Space Odyssey
“There are some who question the relevance of space activities in a developing nation. To us, there is no ambiguity of...
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Out of The Spotlight
Yodlee (formerly Yodlee.com) was founded at the heart of the dot-com craze. Co-founder Schwark Satyavolu admits that the...
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All You Need is Love!
When one charts the stock performance of Southwest Airlines, Dell or Walmart over the last five years, the results are very...
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The Contrarian Approach
Vijay Goradia believes in going where no one has gone before. He is the chairman and CEO of Vinmar International, a...
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Cover Feature
Brand Master
Basketball star and edgy public persona Allen Iverson was the NBA’s Most Valuable Player last season. He took his...
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Marketing Snapshot: McAfee.com
Post dot-com bust, McAfee.com (Nasdaq: MCAF) is sticking to a familiar mantra when it comes to customers: acquisition,...
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Marketing High-Tech
While most of us recognize the relevance of marketing for consumer businesses, the role and importance of the marketing...
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Openfile
Highest Common Denominator
As the effects of the tough economic times that we are in percolate down through every aspect of life and business, there is a...
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