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Kredent Academy

Kredent Academy

Kredent Academy

Ranked Number 1

About the Company

Current Market Landscape

With the financial markets in India having made a significant progress in the recent times, there is an urgent need to motivate every Indian to save more and grow their wealth. This will also enable them to participate and benefit from the rapid strides that India is making in terms of economic development. But sadly there are only 1.2 million active Demat accounts in India with an average deposition value of about 10 lakh rupees. Considering the population base of 1.3 billion, and 269 million middle class populations, the financial market penetration is eminently low. Further, Demonetization will give a boost to overall engagement in financial markets because money will move from traditional asset classes like gold and real estate to financial assets this in turn will increase the demand of financial market education. But the overall financial inclusion is likely to go up.

Addressing the Challenges

The major problem in India is the lack of financial literacy. Close to 76 percent Indian adults do not adequately have the capacity to understand financial concept and financial market products, especially rewards and risks in order to make informed choices. To address this challenge, the company has taken an onus to spread financial literacy through Kredent Academy&


One of India’s supreme challenges today is the availability of skilled recourses to run the business, whereas India has the highest youth population in the world. In Kredent Academy financial literacy permeates across all levels of society and economic strata. The nature of illiteracy and its manifestations may vary, but it gets reflected in the everyday financial choices that many make. By incorporating the practical mode of imparting training and exclusively using market participants as faculty, Kredent Academy creates a 360 degree knowledge circle for the students inclusive of theoretical, practical and applicable learning that will groom them for a successful career in the financial market. The courses offered are highly industry relevant topics ranging from the basics to the specialized ones like Fundamental Analysis, Currency Markets, Derivatives, etc. Since they are associated with NSE Academy therefore, upon completion of every course the learner receives a certificate from the NSE Academy which adds immense value to a student’s resume and makes him ready for the finance service industry.

Differentiating Factors

5The differentiator is PRACTICAL and Interactive learning. The company creates an environment through infrastructure and through mode of delivery which is most suited to impart relevant learning on the subject. Kredent Academy focuses on hand based learning, whatever planning strategies they incorporate will have the element of hands on training. The center of proportion is mostly on participatory based learning, providing with a lot of tools relevant to that.


The primary target audiences at Kredent are graduate and post graduate students who wish to get an entry in financial markets both from the perspective of learning and certification. The next important target audience are existing market participants who want to move up the ladder in their career, practical knowledge being their foremost requirement.

Organizational Culture

Kredent believes in building credibility through knowledge. The company keeps technology at the core of all their actions. They strongly believe that people are their biggest assets and they make or break the company. With a young, vibrant, well trained, dedicated and dynamic team, Kredent is able to add (online financial training site) and STOCKEDGE (stock market tracking, data visualization and data analytics mobile app) to its product portfolio.

With an average age of around 26 years, Kredent maintains workplace which is fun, not stressful and transparent. The company wants each and every team member to grow as an individual hence promote trainings and learning at every point of their career. Teamwork, integrity, happiness and creativity are the core values of an organization’s culture.

Harboring Innovation

Kredent harbors innovation in employees by promoting intrapreneurship and motivating individuals to take the ownership of their own work. Further, continuous reward and recognition programs help in maintaining the required tempo. Quick implementation of the ideas suggested brings a sense of belongingness in team members.

Go-to-Market Strategy

Kredent wishes to collaborate with the existing players in the eco system to cater to the existing financial inclusion participants and want to work together with them to build the user base for overall Financial Inclusion in India. The company has entered into a partnership with National Stock Exchange Academy (a subsidiary of NSE) and MCX, and this has been a big boost to the next generation financial market professionals. They further wish to get associated with other regulatory bodies in the near future to become the Nation’s biggest Financial Academy therefore our mission is To spread financial literacy and help in self-management of money in emerging countries starting from India.

Quick Facts

1.) Year of founding:                      2008

2) Office locations:                         Kolkata

3) Company strength:                    50+

4) Website:                              



5) Funding information:               Kredent has successfully bootstrapped since 2008. We also started and StockEdge App in recent years. From a recent friends and family round, we’ve infused certain capital. To change gears in all fronts of our working we need capital infusion. Hence, we're all game for having strategic investors on board. 

6) Founding members:  Vivek Bajaj -CA, CS, PGDM (IIM Indore) –Managing Director

VIVEK is the director at Kredent Enterprises & an investor in Kredent EduEdge. He manages 200+ traders trading multiple assets and also run a highly skilled algo trading desk. He is part of various committees of exchanges and regulator and has been an active contributor in the evolution of Indian Derivatives Market. He has been speaker in various colleges and higher institutions including IITs and IIMs.

Vineet Patawari –CA, PGDM (IIM Indore) - Co-Founder & CEO

Being deeply passionate about Digital Products, Digital Marketing and Elearning he started His drive to excel has motivated the team to an extent that today Kredent Academy and are names to reckon in the spear of financial training. He has also served as visiting faculty to reputed B-Schools & Colleges.

Abhijit Paul –B.Sc Economics, MBA Finance - Knowledge Head

ABHIJIT is a professional financial trainer and analyst. A financial analyst on popular business television channels like CNBC, Zee Business and Bloomberg. Abhijit spearheads the knowledge team at Kredent Academy and and taking these educational initiatives to newer heights.

Vinay Pagaria–CA - Head - Interactive Learning

He specializes in systems analysis, systems audit, software design and development for the last 10 years. Earlier was associated with Philips India Ltd. for a year with focus on ERP system and MIS reporting. He leads the technology vertical which focuses on creation of Interactive Learning Tools & games.