You Can Start Business With A Fraction Of Captial

Amish  Jani
Amish Jani
Managing Director, 
FirstMark Capital
First is the continued growth in the consumption of digital media services, particularly in areas like online video, gaming, and social media. These emerging areas are supported by new modes for monetization, from virtual commerce to next generation targeting to advertising aggregation services such as exchanges.

Second is the rise of on demand and cloud computing based services as technology continues to push down into the small and mid-sized business space, and technology providers leverage the opening up of massive computing infrastructures from the likes of Amazon, Salesforce, Google and others. Third is the vast disruption in various vertical areas, such as financial services, insurance, healthcare and education.Fourth is the huge growth in data, derivative data, and analytic services to make sense of that data.

Advice to entrepreneurs
We believe it’s actually never been a better time to be an entrepreneur. You can launch businesses at a fraction of the capital amount one could in the past, and quickly get market/customer feedback. This is at a time when the broader world is going through huge secular shifts. Dislocation always breeds opportunity. My advice to entrepreneurs is to absolutely manage and optimize one’s capital requirements. Think about how much money you need to get to the next value-creating event, and avoid the temptation to vastly over capitalize one’s business early on. Founders and employees have an amazing ability to retain equity ownership in this market - take advantage of it. And beware of the VC that forces you to take more capital than you need because that’s what they need to make their model work!
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Reader's comments(2)
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Posted by:Rajinder kumar Malhotra - 10 Feb, 2012
2: Sir, I have completed my B.E in computer science few days ago and have a very great idea of a business and I'm very optimistic in terms of the success of that business very rapidly.
But the problem is the capital required for that and I want a VC to fund this project and in this regard, i have some questions following below:
1. How can i trust a VC that after seeing my business plan, he won't invest in that project on his own and reject my proposal because for him, I have nothing but a great idea and great enthusiam to be successful in that.

2. I have seen many articles saying about the contents of the good business plan but no one has the detailed description of the contents of the business plan. So, how can I get the detailed list of the contents of a business plan.

3. How to find which VC would be my true business partner and on which parameters I should choose them. Can you provide me some references of VCs interested in investing initially 1-2 crore in a business in IT field.

4. Since I am not from a business family and havn't done MBA, Would it be better to enter in business field right now or to first do MBA and then get some experience in any company and then start my own company. I don't want to wait for 5-6 years because I have threat in my mind that if someone would start that kind of business before me, then I will loose the competitive edge i would get otherwise.
Posted by:Sameer Goel - 04 Jun, 2009

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