Point
Search

Small is Beautiful

Alok Mittal
Alok Mittal
General Partner, 
Canaan Partners


Most of the businesses mentioned above are being enabled by advancement in technology to offer personalization and rapid customization, in business models through offshoring and enabling pay-as-you-go pricing, and in distribution through a mix of online, inside sales, and channel sales. The combination of these factors represents a compelling opportunity for entrepreneurs to create large businesses that were not possible till a few years back. Canaan is very excited to support and help build such businesses at a global scale.

Advice to Entrepreneurs

The migration of technology markets to smaller customers represents a disruption that does not naturally fit into the DNA of current market leaders. The business models related to this opportunity often threaten to cannibalize their existing business and thus are internally resisted. This opens up a compelling opportunity for innovators to create the next-generation leaders. Like any other business, what is required is an ability to think afresh from the customers’ viewpoint and a team that leverages ongoing advances on all the fronts required to execute on this opportunity.

The author is Alok Mittal, General Partner, Canaan Partners
Write your comment now
 
Reader's comments(3)
1: Dear Mr.Mittal,

Greetings. I'm able to appreciate your view points. All along, I used to wonder, why the VCs/PEs are stressing for an investment opportunity of Rs.10 crore and above, whereas the real opportunity is in the bracket of 10 to 20 lakhs.

Because I believe in the concept of Think Big, Start small and Scale fast.

So, I guess, the time is opening the doors for the entrepreneurs who believes in the above concept, now only. Good, Thanks.
Posted by:Arun - 21 Feb, 2013
2: Yes. Small is beautiful and Simple is Blissful.

I was in China recently and could see the innovative multi-use consumer products priced quite competitively. Especially in the Renewables, there are many gadgets which can find much use in rural areas. I am trying to promote many Renewable and Appropriate technology gadgets in rural areas.

Gandhiji’s Philosophy of Agro Industries utilising local resources and resourcefulness is still relevant.
Dr.A.Jagadeesh Nellore (AP), India
Posted by:180 180 180 - 05 Feb, 2012
3: Yes. Small is beautiful and Simple is Blissful.

I was in China recently and could see the innovative multi-use consumer products priced quite competitively. Especially in the Renewables, there are many gadgets which can find much use in rural areas. I am trying to promote many Renewable and Appropriate technology gadgets in rural areas.

Gandhiji’s Philosophy of Agro Industries utilising local resources and resourcefulness is still relevant.
Dr.A.Jagadeesh Nellore (AP), India
Posted by:180 180 180 - 05 Feb, 2012

Forward this article to your friends & colleague

All form fields are required.





Type the characters you see in the picture
  

Follow Us

network